TEQUILA LEAD NEW ZEALAND CHARGE AT INTERNATIONAL ECHO DM AWARDS

New Zealand agencies put it a stellar performance at the international Echo Direct Marketing association awards in San Francisco last week, led by TEQUILA\ Auckland which won a Gold and two Bronze Echos.

Jones Publishing’s ‘Bistro at Your Place’ campaign received a Gold and ASB Bank and Nissan picked up Bronze awards for the Rural Banking ‘Bootscraper’ campaign and the Murano/Pathfinder ‘Torn’ campaign respectively. Ogilvy One received a Diamond for its Purina ‘Milkaholics’.

In total, New Zealand agencies and clients won a total of 15 awards at the DMA’s gala ceremony hosted by American comedian Dana Carvey.

Wayne Pick, TEQUILA\ Auckland Creative Director, was present in San Francisco to pick up TEQUILA\’s swag of awards and to speak at the DMA Conference.

“It was fantastic to wave the creative Kiwi flag yet again and add it to the local Admedia/Fairfax ‘Compact Agency of the Year’ accolade we’ve also had bestowed upon us,” he says.

“With our strong showing at Cannes and other high profile international awards ceremonies it’s been a bumper year for TEQUILA\ Auckland,” adds Mike Larmer, TEQUILA\ Auckland Managing Director.

Other New Zealand winners noted on the night were Aim Proximity Auckland and Wellington, Robins Brand Richter, Publicis Dialogue and Clemenger BBDO.

For full details concerning the awards ceremony and a list of winners, visit:

www.the-dma.org/conferences/dma06/