FCB PROMOTES PULP
January 30 2007, 1:57 pm | | 26 Comments
The man from Pulp wanted to relaunch his magazine as everything to do with popular culture. So FCB made an ad about everything to do with popular culture.
Creative Director: James Mok
Copywriter: Hayley Brunt
Art Director: Dave Brady
Prod Company: The Cartel
Director: Tom Riley
Sound: John Cooper at Liquid

26 Comments
Definitely more interesting than DM news.
I really enjoyed that.Thanks FCB.
I saw Tom Riley’s reel last year he does some amazing stuff! Nice work guys.
Nice work. I encourage anyone to see more of Tom Rileys reel. Hes done some mint work. I’m glad someone found a use for him!
Love the powder hound in the bottom right-hand corner.
Nice.This must actually be Tom Reilly who did The Ambassador’s Brain.Saw his new live-action short last week.Clever guy.
Ha ha ha ha ha ha ha!!Watched it five times.Good one guys.
Cool.
Rubbish. Sorry guys.
seems like a sad reflection of pop culture yet so funny
spot the production company writing up the director…3 times…
i really like it. Not many ads are still interesting by the 5th and 6th viewing.
What the f**k?!
Nice
Have you asked Vanessa?
If this is how you guys treat media culture I’d love to see your impression of the advertising industry.
I’m genuinely surprised that Pulp could afford such expensive animation and soundtrack production, not to mention the creative time involved. Kevin Schluter’s business must be doing far better than anyone dreamed to afford all this. Well done, Kevin, and congratulations on showing your support for local commercial production by investing tens of thousands of dollars in this ad. Bravo!
Cheers fellas. Makes me feel better about being a grown man playing with dolls for a living.Check out: suspendedanimations.co.nzthecartel.co.nzTo see more of my work with claymation and real-life humans…Tom Reilly
It’s just another TVC that says clients don’t want to spend any money, so the agency dishes them up a piece of low budget crap, instead of saying come back when you can afford to advertise on TV.It does our industry no favours at all.And most punters who see it, will think that some school kids made it in their spare time.
I agree with 10:24. They could have sent it out to Avondale College and had the same thing made for nothing.
someone give that angry person a little cuddle
Tacky concept but wicked animation!!Anyone who knows anything about stop-frame or just animation and art-direction can see this is very well crafted.
Is it wrong that barbie’s muff gets me excited?
This is good too, if you havent seen it already. Robot Chicken classic!http://www.youtube.com/watch?v=TAz58DltkqI
ahahahaha! that’s stupid and cool. Did that pony get raped in jail?
10.24 – true1.45 like the cut of your jib