D&AD: 2 NOMINATIONS, 7 IN BOOK – NEW ZEALAND RANKED #10 IN THE WORLD
The official D&AD ‘In Book’ list has just been released and NZ has 7 pieces accepted. Added to the two Nominations announced earlier, not a bad performance for New Zealand, placing us 10th in the world (Australia was placed 8th with 16 In Book):
IN BOOK FROM NZ
Poster Advertising Campaigns
BOSE
Barking / Roaring / Screaming
Saatchi & Saatchi
Viral Films
DB Breweies
Tiger – Taste It in This Life
Saatchi & Saatchi
Direct
Addressed Direct Mail Very Low Volume 1 – 500
TV2 Finding Nemo Sushi
Saatchi & Saatchi
Pavement Poster Advertising
Amnesty International
Sudan
Publicis Mojo
Packaging
Campaign Against Landmines
Ketchup
Publicis Mojo
Integrated
World Press Photo Campaign
The New Zealand Netherlands Foundation
Clemenger BBDO Wellington
TV & Cinema Crafts: Direction
MTV Networks Australia
Australia Music Video Awards
The Sweet Shop

6 Comments
Well done Saatchi for making ‘Tiger’ the only NZ TVC to make the book…
Piss poor reflection on NZ marketers though that no TVCs for NZ clients made it through. Snap quiz: name one great NZ marketer in the last 25 years. No?OK, one satisfactory one?Anyone? Bueller?Can anyone out there name ONE NZ marketer, not a current client? Or are we all too self obsessed to give a shit about our clients? Sigh. Friday… where’s that damned drinks trolley?
And the only real piece of work out of the lot.
Andy & Jay you kick ass! The idea is definately the core of that spot & is the reason it was chosen.
‘Finding Nemo’ is a scam job. The image was circling on the net for months before Saatchi stuck a logo on it. Surely you have to do better than that to get a nomination?Is there a process for notifying the D&AD judges of such matters to avoid later embarrassment for them?
the sauce is packaging.told ya it was shit idea, nice sauce packet design.ha ha what a joke.