SAATCHI’S LEAD AXIS FINALISTS TALLY

The finalists for the 27th AXIS Awards have just been released, with Saatchi & Saatchi leading the agency pack with 29 finalists (including Craft), followed by Colenso BBDO with 20 and, surprisingly, Draft FCB in third place with 17 finalists, beating Publicis Mojo (15), DDB (10) and Ogilvy (10).

The rest of the agencies are well back. (Clemenger BBDO, Wellington chose not to enter AXIS this year).

The theatre-style awards show will be held at the SkyCity theatre on Friday 1st June, followed by the party over the road at the Town Hall.

01-TELEVISION: Single Commercial less than 30 seconds

Nail – Colenso BBDO

No Friends – Colenso BBDO

03-TELEVISION: Single Commercial over 30 seconds

Fresh Up – Colenso BBDO

Granddad – Colenso BBDO

Mother – Colenso BBDO

Restless – Sydney Film Company

Stitched Up – saatchi & saatchi nz

Art & the Sixties – saatchi & saatchi nz

Tiger – Taste it in this Life – saatchi & saatchi nz

NZI Stolen Stuff – Colenso BBDO

04-TELEVISION: Campaign less than 30 seconds

Frank – Colenso BBDO

06-TELEVISION:Campaign over 30 seconds/different lengths

Amazing Journeys – Colenso BBDO

09-TV & Cinema Commercials, Community Service and Charity

No Two People – Colenso BBDO

Breathe – Publicis Mojo

Swim for Life – Lowe

11-Cinema (includes campaign and/or individual)

Tiger – Taste it in this Life – saachi & saachi nz

13-MAGAZINE: Individual Full Page or Spread

Master & Commander Sickbags – Colenso BBDO

28 Days Later – Eyes – Colenso BBDO

River – J. Walter Thompson

3 Step – saatchi & saatchi nz

Food TV – Savouries – DDB New Zealand

Food TV – Pavlova – DDB New Zealand

Food TV – Cupcakes – DDB New Zealand

14-MAGAZINE: Individual Community Service and Charity

Bolivia – Publicis Mojo

Albatross – Publicis Mojo

Fallujah – Publicis Mojo

Sudan – Publicis Mojo

16-MAGAZINE: Campaign Full Page or Spread or Various Sizes

Psoriasis, Ulcers, Phlegm – saatchi & saatchi nz

Food TV – DDB New Zealand

17-MAGAZINE: Campaign Community Service and Charity

Bolivia/Fallujah/Sudan – Publicis Mojo

18-NEWSPAPER: Individual Small Space

Psych Recruitment – saatchi & saatchi nz

19-NEWSPAPER: Individual Full Page or Spread

Ageing – Special

21-NEWSPAPER: Campaign Small Space

Whitcoulls Top 100 Teasers – DRAFTFCB New Zealand

22-NEWSPAPER: Campaign Full Page or Spread or Various Sizes

History Channel – DDB New Zealand

24-RADIO: Single

At the River – DRAFTFCB New Zealand

Fresh Baking – DRAFTFCB New Zealand

Surprise Visitor – DRAFTFCB New Zealand

Sky News – DDB New Zealand

25-RADIO: Campaign

The L Word – DRAFTFCB New Zealand

28-OUTDOOR & INDOOR:Billboard Advertising Single

Tongue – Colenso BBDO

Wasted – Colenso BBDO

Weeds – DRAFTFCB New Zealand

Shock Absorber Billboard – M&C Saatchi

Animal Planet – Brothers – DDB New Zealand

Animal Planet – Mornings – DDB New Zealand

TV2 Spiderman 2 – saatchi & saatchi nz

29-OUTDOOR & INDOOR: Transit Advertising Single

Wasted – Colenso BBDO

Killzone – TBWA\WHYBIN

Kingswood – Ogilvy

Pash – Ogilvy

Spew – Ogilvy

Steak sandwiches by the sea – Young and Rubicam Wellington

30-OUTDOOR & INDOOR: Outdoor Campaign

The L Word – DRAFTFCB New Zealand

Animal Planet – DDB New Zealand

L&P ‘Ace for washing down’ – Ogilvy

Art & the Sixties – Hockney, Krays, Twiggy, War – saatchi & saatchi nz

TV One Sunday – Whatever, Wherever – we expose the story – saatchi & saatchi nz

Chimp Week – saatchi & saatchi nz

31-OUTDOOR & INDOOR: Guerilla Advertising

Heroes – Colenso BBDO

Weeds Car Stunt – DRAFTFCB New Zealand

Bike Wish – Publicis Mojo

Durex Vibrate – DDB New Zealand

Skidmark/FaultLine/Brick Wall/Car Crash – saatchi & saatchi nz

32-OUTDOOR &
INDOOR: Indoor/Outdoor Posters

Blur – Colenso BBDO

Dickless – Colenso BBDO

Whitcoulls Bookshelf – DRAFTFCB New Zealand

33-OUTDOOR & INDOOR: Community Service & Charity Single

Ball – Colenso BBDO

Balloon – Colenso BBDO

Sudan – Publicis Mojo

Fallujah – Publicis Mojo

Bolivia – Publicis Mojo

34-OUTDOOR & INDOOR: Community Service & Charity Campaign

Bolivia / Fallujah / Sudan – Publicis Mojo

They weren’t born to be worn – Lowe

35-DIRECT MARKETING: Flat Direct Mail

Half a Bill – TEQUILA\ Auckland

36-DIRECT MARKETING: Dimensional Mail

Weeds Hash Cookies – DRAFTFCB New Zealand

Welcome Pack – Draft

Don’t get caught short – AIM Proximity

Firestone Tyre Swing – TEQUILA\ Auckland

38-DIRECT MARKETING: e-Communications

The Bet – Ogilvy

Adirun – TEQUILA\ Auckland

39-DIRECT MARKETING: Internet

Listener – DRAFTFCB New Zealand

Worth the Pain – saatchi & saatchi nz

41-DIRECT MARKETING: Direct-Not for Profit

SPCA Pencil – WRC

42-DIRECT MARKETING: Direct-Campaign

Worth the Pain – saatchi & saatchi nz

43-CRAFT:TV/Cinema/New Media – Visual Effects

Tiger – Taste it in this Life – Digital Post Limited

Baby In The Water – Digital Post Limited

44-CRAFT:TV/Cinema/New Media – Animation/Design & Motion Graphics

PULP – The Cartel

Art & The Sixties – Oktobor

‘Stitched Up’ – Kaleidoscope – Design Animation Post

45-CRAFT:TV/Cinema/New Media – Cinematography

Baby in The Water – FILM CONSTRUCTION LTD

46-CRAFT:TV/Cinema/New Media – Editing

Baby in The Water – FILM CONSTRUCTION LTD

Tiger – Taste it in this Life – FILM CONSTRUCTION LTD

47-CRAFT:TV/Cinema/New Media – Direction – Visual Style

Street Fight – FILM CONSTRUCTION LTD

Baby in The Water – FILM CONSTRUCTION LTD

Tiger – Taste it in this Life – FILM CONSTRUCTION LTD

No Two People – FILM CONSTRUCTION LTD

Art & The Sixties TVC – saatchi & saatchi nz

Stitched Up – saatchi & saatchi nz

48-CRAFT:TV/Cinema/New Media – Direction – Comedy/Performance

Don’t Drive – curious film

Vase – curious film

Spoon – curious film

Granddad – Luscious International Ltd

Restless – Sydney Film Company

50-CRAFT: Soundtrack – Best Original Music

Baby in The Water – Genyus Soundtracks Ltd

Granddad – Soundtrax

51-CRAFT: Soundtrack – Best Sound Design

Art in The 60’s – Liquid Studios Ltd

56-CRAFT: Copywriting for Print

Worth the Pain Series – saatchi & saatchi nz

Stanley Knife – saatchi & saatchi nz

57-CRAFT: Copywriting for Electronic

At the River – DRAFTFCB New Zealand

Fresh Baking – DRAFTFCB New Zealand

Surprise Visitor – DRAFTFCB New Zealand

Natalie Cowan – Ogilvy

Phil Knight – Ogilvy

Kevin Townley – Ogilvy

Stitched Up – saatchi & saatchi nz

58-CRAFT: Art Direction & Typography

Kingswood – Ogilvy

Sudan – Publicis Mojo

Worth the Pain Series – saatchi & saatchi nz

Art & the Sixties – War – saatchi & saatchi nz

Art & the Sixties – Twiggy – saatchi & saatchi nz

Art & the Sixties – David Bailey – saatchi & saatchi nz

59-CRAFT: Image (including photography/illustration)

Sudan – Publicis Mojo

Fallujah – Publicis Mojo

Bolivia – Publicis Mojo

60-INTERACTIVE: Website Design and Art Direction

42 Below – Story Builder – saatchi & saatchi nz

Worth the Pain – saatchi & saatchi nz

63-INTERACTIVE: Online ‘Rich Media’ Ad

Help Me – Ogilvy

64-INTERACTIVE: Viral Video Content

Weeds Thieves – DRAFTFCB New Zealand

Spoons – Publicis Mojo

Bonded by Beer – Young and Rubicam Wellington

Worth the Pain Series – saatchi & saatchi nz

Crossed Legs – Robbers Dog Films Ltd.

65-INTERACTIVE: Viral Interactive Content

42 Below – Story Builder – saatchi & saatchi nz

67-INTERACTIVE: Best Overall Online/Interactive Campaign

Air Force Special Ops – Frank Advertising

Worth the Pain – saatchi & saatchi nz

69-INTERNATIONAL: International Electronic

Invisibility – The Sweet Shop

Flashbeer – Plaza Films

70-MIXED MEDIA: Campaign

Weeds – DRAFTFCB New Zealand

Pago Campaign – TBWA\WHYBIN

Worth the Pain – saatchi & saatchi nz

71-None of the Above

Breast Cups – Colenso BBDO

Nuffield Street Brewbar – Shine

Bonded by Blood Campaign – TBWA\WHYBIN

Starkish – saatchi & saatchi nz