AXIS ADSCHOOL TAKE HOME ‘BABY’ GOLDS

by David Bell, AXIS Adschool

Another splendid night for AXIS Adschool at the AXIS Awards, with Alysa Wakefield, Antony Bell and Adam Taylor walking off with the three TVNZ Student Challenge ‘baby’ AXIS Golds (though Alysa was in the loo at the time so we’ll have to Photoshop her in).

Many thanks to Jodi O’Donnell and her team at TVNZ for providing such a great opportunity, kick-starting our students’ development. It was also fantastic that the international judges took time to talk to our winners about why they did so well.

Also deserving of thanks are Rick and Desiré at CAANZ, who generously donated four tickets to help recognise ongoing excellence within the ’08 year. These were allocated to students who recently impressed the editor of MiNDFOOD Magazine in the first of our many direct to client projects. More of that another time.

It was a great, inspirational evening, and everyone was very encouraged to see that the top four pieces of work up for consideration for the Grande Axis were all of an unconventional nature- it’s marvellous that innovative thinking is rewarded in such spectacular fashion.

Equally importantly in the main event, former AXIS Adschool students picked up three Golds, four Silvers and a Bronze, the Bronze coming from Aidan Elliot and Duncan McKenzie on placement at DDB, who graduated only last November. It’s good to know that our many graduates continue to succeed at the highest professional levels.

Meanwhile, the newbies are currently working feverishly towards Portfolio Night at DDB and the Crowbar Awards in Singapore. Then it’s a well-earned break before crashing into the NAB student challenge and a long list of Interactive, Direct and Integrated projects. Full details in our AdMedia half term report coming up soon.

PS- we think a special AXIS award should go to Devo for successfully cloning himself- well he must have done, because wherever we went, he was always already there.

Pictured: Guest judge Seb Royce (Glue, London) with Alysa, Adam and Ant at the AXIS Awards