ONLY ONE BRONZE FOR NZ AT THE ONE SHOW
TheOne Show announced the winners of the Gold, Silver and Bronze Pencilsat Jazz at Lincoln Center in the Time Warner Center in New York this evening.
Best of Show went to McCann Worldgroup SF & T.A.G. for their integrated branding campaign created to launch Microsoft’s XBOX Halo 3video game. Burger King was named 2008 Client of the Year. Burger Kingenhanced its brand with some of the most effective creative andcollaborative advertisements, including two exemplary campaigns byCrispin Porter + Bogusky; ‘WhopperFreakout’ and ‘Simpsons Integrated’.
New Zealand had a disappointing year, winning only one Bronze Pencil – forPrime TV ‘The L Word’ via Draft FCB, Auckland in Television:20 and Under – Campaign, plus 18 Merits. The L Word TVCs were created to promote the second season of the L Word, a lesbian drama series on Prime TV. The four 15sec TVCs aired October 2007.
DraftFCB Creative Director, James Mok says this campaign is a testament to a great client who recognises the benefits of being provocative: “Cheeky work like this has helped Prime almost double its share since we started working with them. We’re delighted to take home the only NZ agency pencil for 2008. The response the TVCs receive each time they’re shown to a new audience is fantastic. Given the nature of the television programme, the ideas had to exceed expectations.”
The TVCs have generated a lot of hype and interest amongst the public and the YouTube videos which were ‘flagged’ for adult only viewing received over 170,000 views.
Australia scored two Bronze Pencils: one for Thrifty ‘Birthday Girl’via JWT Sydney for ‘Under $50k budget’ commercials, the other for WWF’Earth Hour’ via Leo Burnett, Sydney for ‘Innovative Use of Marketing -Campaign’, and 13 Merits.
The Top Pencil winners:
TBWA Network: 12 Total (2 Gold, 6 Silver, 4 Bronze)
BBDO New York: 9 Total (5 Gold, 2 Silver, 2 Bronze)
Saatchi & Saatchi: 7 Total (4 Gold, 2 Silver, 1 Bronze)
Ogilvy & Mather: 6 Total (1 Gold, 2 Silver, 3 Bronze)
Leo Burnett: 5 Total (4 Silver, 1 Bronze)
McCann Worldwide: 5 Total (4 Gold, 1 Bronze)
Crispin Porter + Bogusky: 4 Total (2 Gold, 1 Silver, 1 Bronze)
Jung Von Matt: 4 Total (1 Gold, 2 Silver, 1 Bronze)
Wieden + Kennedy: 4 Total (3 Silver, 1 Bronze)
Top Countries:
United States: 7661 entries, 202 Merits, 50 Pencils
United Kingdom: 856 entries, 41 Merits, 5 Pencils
Germany: 1245 entries, 39 Merits, 5 Pencils
Canada: 1246 entries, 26 Merits, 7 Pencils
South Africa: 627 entries, 17 Merits, 4 Pencils
Spain: 285 entries, 14 Merits, 4 Pencils
Singapore: 655 entries, 16 Merits, 3 Pencils
Australia: 555 entries, 13 Merits, 2 Pencils
Malaysia: 239 entries, 12 Merits, 2 Pencils
China: 565 entries, 9 Merits, 2 Pencils
Netherlands: 108 entries, 5 Merits, 2 Pencils
New Zealand: 332 entries, 18 Merits, 1 Pencils
7 Comments
Simpkins is back!!
Perception/Reality…. This from latest Fastline: “The NZ CreatIve CIrcle Blog has been consumed by Australia-based Campaign Brief, which has replaced it with something (not nearly as lively) called the Campaign Brief NZ blog. (www.campaignbrief.com/nz)….” Hilarious, as the content is exactly the same from the day it started, only the design has changed, so can’t imagine it’s “not nearly as lively” !! Everyone knows the NZ blog has been run by Lynchy for a few years — after originally starting a year or so before by someone at a big Auckland agency — it wasn’t “consumed” by CB last week.
Bollocks to 11.39.
Congrats to FCB, Flying Fish and DigiPost on the pencil!
Simpkins! Lovelock! Yeeeeaaaaaahhh!!!!!!!
Nice one FCB. Congrats to all involved.
It’s better being Hef…
What happened to the agency with 71 finalists at AXIS then? Someone should tell the Convenor that already one major international show doesn’t agree. Cannes will be the next test.
Bollocks to 11:39??? Why? It’s just a statement of fact. Everything said is true. Or is the blog only interested in hyperventilating self-publicity you find in other trade press? Personally, I’m sick of that shit.