COLENSO BBDO’S SELF DESTRUCT BILLBOARD FOR DEADLINE COURIERS SCORES GOLD AT THE ONE SHOW INTERACTIVE AWARDS

Colenso BBDO, Auckland scored a Gold Pencil for their Deadline Couriers ‘Self Destruct’ interactive billboard at The One Show Interactive Awards held in New York tonight. It was theonly metal awarded to New Zealand.

Colenso BBDO also won a Merit for Casio Exillim. Merits also went to Saatchi & Saatchi NZ for Wellington Zoo ‘Close Encounters – Augmented Reality’, Publicis Mojo for Schweppes ‘Consequences’, Resn for ‘The World of Minuit’, Alt Group for Karen Walker ‘Runaway Now’ , JWT for Ford ‘Balloons’ and Ogilvy for Asthma & Respiratory Foundation ‘Balloon Lungs’.

Whybin TBWA\Tequila Sydney scored a Silver Pencil – the only metalfor Australia – for its Newline Cinema ‘Be Kind Rewind’ movie website.

The11th annual One Show Interactive, part of One Show Festival Week, wascelebrated with a Mexican-wrestler themed extravaganza at the NokiaTheater in the heart of Times Square, where the world’s most prominentindustry professionals were literally given a ringside seat for theawards.  

Best in Show went to the ‘UNIQLOCK’, a mesmerizing,dance-powered blog widget/clock created by agency Projector to buildinternational brand awareness for Japanese clothier UNIQLO.  Thefunctional and entertaining clock features UNIQLO-clad Japanese girlsdancing to an infectious beat by Japanese pop artist Fantastic PlasticMachine, all the while keeping visitors updated with the current time.The clock has attracted 68 million views from 209 countries since itslaunch.

For the second year in a row, Nike was named Client of theYear in recognition of their continued leadership in creativeadvertising. This year Nike raised the bar yet again, championingoutstanding creative work from agencies all over the globe includingWieden + Kennedy Shanghai, RGA (USA), DDB Germany, Framfab (Denmark),Nitro London/Mook (London), AKQA, and beacon communications k.k.(Japan). 

The night’s other big winners include agency R/GA for NikeZoom, Crispin Porter + Bogusky for Burger King’s WhopperFreakout.comand Simpsons Integrated, AKQA for Xbox’s ‘Halo 3 Sonic Vault’ and’Halo3.com/Believ, netthink for Adidas’ /Impossible is nothing’ andTBWA\Media Arts Lab for Apple’s “Don’t Give Up’, ‘Quote’ and ‘MacContextuals’.