NO PENCILS FOR NZ AT D&AD
New Zealand failed to convert its three Nominations into Yellow Pencils at last night’s D&AD Awards in London.
Saatchi & Saatchi Auckland had twoNominations – for NZ Army ‘Bluetooth’ and Wellington Zoo ‘CloseEncounters’ plus three In Book, while Publicis Mojo Auckland had aNomination for their Speights ‘Great Beer Delivery’.
D&AD’s most elusive prize, the Black Pencil, was presented to Fallon’s Gorilla for Cadbury, which won in TV & Cinema Advertising, ‘The National Gallery Grand Tour’ by The Partners in Poster Advertising, ‘Get the Glass’ by Goodby, Silverstein & Partners, and Projector Inc, for ‘Uniqlock’ in Online Advertising. Apple won two Black Pencils for the iMac and the iPhone. This makes the multi-national design company the biggest single winner of Black Pencils in D&AD’s 45-year history with 6 won since 1999.
64 Yellow Pencils were awarded across 30 juries. BBH and Hakuhodo won the first two Yellow Pencils in Mobile Marketing. WCRS won 2 Pencils in TV & Cinema Crafts for ‘Effortless’ for Brylcreem. Nintendo UK won 2 Yellow Pencils in Gaming for Super Mario Galaxy and The Legend of Zelda: Phantom Hourglass.
Brazilian designers won 2 Yellow Pencils this year – Marcio Kogan Architect and Isay Weinfeld both won in Environmental Design. Australian design group, Mash, won a Yellow Pencil in Packaging Design for their wine labels for Vittolo. Motion Blur won one of 3 Yellow Pencils in Viral for ‘Train’ for Hydro. JWT San Juan won the first Yellow Pencil for Puerto Rico for the Muscular Dystrophy Association. All of the winning work can be viewed at: www.dandad.org/awards08.
“Another record broken – the first time in our 45-year history when six Black pencils have been awarded,’ said D&AD President Simon Waterfall. “This goes to show the impact this diverse range of creative fields are having in pushing forward the wider industry, marketing, and popular culture.
“I, of course will now no longer talk to any of these winners, having failed to bag one of the most elusive and exclusive awards on the creative planet. I can only sulk and plot their downfall – terribly English of me! The D&AD Black Pencil: creative natural selection at work.”
8 Comments
We may have left with nothing, but at least they kindly took a shit load of our money to enter.
While we’re on the subject of award shows and gorillas paying the best part of Phil Collins entire recording career – apart from You Can’t Hurry Love, I would once again like to push the idea of the winning agency band playing at next years Axis.
You know, a proper Axis, Sky City, pulling out the old suit, sit down dinner, having fun, eating two dinners even though you’re stuffed full of fancy bread sticks dripping in olive oil, buckets of fine central Otago pinot, the smoking deck, the rowdy corner.
I know you all miss it.
Let’s presume for a sec that the drumming monkey ad was shot on exactly the same filmstock, in the same way with the same music, same endline, shot for shot, for Cadbury NZ by a NZ ad agency. Would this still have won a black pencil? Would this have even been nominated for a silver?
I love this ad, but c’mon…I hate this BS ad game where the creatives or the pedigree of the agency determines the award rather than judging it on the idea itself.
I hate the gorilla ad. In two years it will be a forgotten relic, a trivia question only the biggest creative nerds know the answer to. And even they will have forgotten who the client was.
The gorilla ad is awesome, anyone who thinks it’s not is a muppet.
It’s not awesome. Bronze at One Show was about right I reckon.
Sorry.
Don’t like the gorilla ad.
Not my thing.
Like it. Passed it on lots. Big yes to the agency band thing.