COLENSO BBDO AUCKLAND’S ‘SELF DESTRUCT’ BILLBOARD WINS A GRAND CLIO

ColensoBBDO, Auckland, Duval Guillaume, Brussels, Ogilvy & Mather Torontoand Ogilvy New York were each awarded a coveted Grand Clio for Best inShow in a particular category at this evening’s 49th Annual Clio AwardsGala at the 2008 Clio Festival.  The Content & Contact, InnovativeMedia, Integrated Campaign, Print and Design Awards Gala was held atthe Fillmore Miami Beach at The Jackie Gleason Theater. 

Colenso BBDO took the Grand Clio in the Billboard category for ‘Self Destruct’ for client Deadline Couriers, as well as a Gold Clio in InnovativeMedia for the same ad.  Duval Guillaume, Brussels won the Grand Clio inthe Innovative Media category with ‘A Blind Call’ for Brailleliga;Ogilvy & Mather Toronto received a Grand Clio in IntegratedCampaigns for ‘New Diamond Shreddies’ for Shreddies Cereal, and OgilvyNew York landed the Design Grand Clio in environmental design forBP-Auto, Fuel, Eco-Messaging.

Publicis Mojo Auckland won a Silver Clio forIntegrated Camaigns for Speights ‘Great Beer Deliver’ and DDB Aucklandwon a Bronze Clio for Innovative Media for Durex Performa Condoms ‘LastLonger – Redhead’.

Over in Australia, Leo Burnett, Sydney won a Gold Clio in direct marketing and Bronze forInnovative Media for WWF ‘Earth Hour’, one of the world’s most awardedcampaigns of the last year. Lowe & Rivet Sydney won a Silver Cliofor Innovative Media, a Silver Clio for Cantent + Contact and a BronzeClio for Innovative Campaigns, all for the MTV Networks ‘Welcome Snoop’campaign. DDB Sydney won a Silver Clio in Print for Tonka Toys ‘OpenCut Building- Sandpit’ and a Silver Clio in Posters for NSW Police Force’Headphones can kill – Death by Cab for Cutie’.

Ogilvy & Mather Frankfurt toppedall individual offices for the night with three Gold Clios (two in the Print category for Mattel Matchbox and one in Design for MalteserAmbulance Service), followed by Colenso BBDO, School of Visual Arts,New York and 180 Amsterdam with two Gold Clios each.  

Acrossnetwork offices, Ogilvy & Mather was awarded the most Gold Cliostonight with five (three for Frankfurt, two for New York), followed byfour Gold Clios for offices of BBDO Worldwide (two each for ColensoBBDO and BBDO New York) and DDB Worldwide (one each for Johannesburg,London, Berlin and Amsterdam).  Saatchi & Saatchi Worldwidereceived two Gold Clios (one each for New York and Singapore).

TheClio judging process makes it possible for there to be several Gold,Silver or Bronze winners – or in some cases, no winner at all – withinindividual categories.  With more than 20,000 entries received from 65countries, fewer than 3% receive a Clio statue, and less than 1%receives a Gold Clio.  If judges determine a Gold winner is Best inShow in its category, they have the opportunity to bestow an evenhigher honor: the Grand Clio.

To see a complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, visit www.clioawards.com

The2008 Clio Festival, May 14-17, concludes tomorrow with daytimesessions, The Saatchi & Saatchi Hero Show featuring provocativeartist Ralph Steadman and TV/Cinema/Digital, Print, Radio andInteractive Shortlist areas with technology provided by Rackspace ITHosting and Limelight Networks at the Gansevoort South Hotel, followedby a return in the evening to the Fillmore Miami Beach at the JackieGleason Theater evening for the Awards Gala: Television/Cinema/Digital,Interactive, Technique and Radio and announcement of the 2008 ClioAwards Agency, Network and Production Company of the Year.