RECORD NUMBER OF ENTRIES FOR CANNES LIONS 2008 – 376 ENTRIES FROM NEW ZEALAND
Over28,000 entries from 85 countries will be competing for the covetedLions at the Cannes Lions 55th International Advertising Festival nextmonth, an increase of 10.2% versus last year. Without taking intoaccount the new Design Lions category, the increase is 5.8%.
“We areseeing strong growth right across the categories and right across theworld,” said Philip Thomas, Festival, Chief Executive Officer. “This isthe fifth year in a row that we have seen record entries into Cannes,another indication that agencies and clients across the world areembracing creativity and wishing to showcase their work at a globallevel at the Festival.”
While Australian entries are up 31% to 822, New Zealand had a slight increase from 353 entries in 2007 to 376 this year.
“The launch of Design has beenparticularly exciting. When we launch a new section at Cannes, there isclearly a minimum number of entries that make it a worthwhile thing todo, and a worthwhile global competition to take part in. Design hasoutstripped even our most optimistic estimates; with over 1,100 entriesit has established itself, in year one, as a major trophy to competefor, and will be a major Lion to win,” saidThomas.
Muchof the growth has once again come from the newer categories, withPromo, Media and Titanium & Integrated particularly strong. But themore established categories are also buoyant – there is growth in Pressand Outdoor, and Film has reversed a three-year trend of decline,mainly due to the Film section being expanded this year to includecategories for films created for transmission on screens other than TVand cinema.
As expected, there is much activity from the boomingregions of the world with The Middle East, China, Russia, and India allshowing spectacular growth. But there are also more entries from moreestablished players, such as the USA, UK, Germany, Spain, and Brazilwhich have all grown in entries this year.
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Ching, ching.