CANNES CONTENDERS: NZ HAS HIGH HOPES FOR A PRIDE OF LIONS THIS YEAR
UPDATED 11/06/08: CB, currently on the way to Paris, asked top CDs for their own agency’s chances at Cannes, starting in one week’s time….
Toby Talbot, ECD of DDB New Zealand:
Category: TV. Client: Pink Batts ‘Snug’
Category: TV. Client: VW ‘Finance Director’
Category: Direct Lions. Client: Durex ‘Pillowcases’
Category: Media Lions. Client: NZ Lotteries ‘Money Bags’
Category: TV (Viral). Client: Sky TV Fresh TV ‘Metaphors’
Category: Outdoor (Ambient). Client: Sky TV ‘The Break Up’
My top three? If I were pushed:
Pillowcases, Money Bags and Pink Batts
Nick Worthington, ECD of Colenso BBDO:
I’ll stick to the three I think have a real chance. Deadline has just won everything where ever it’s been. Grand Clio, Grand Axis etc, so high hopes for this one at cannes, it’s in a few categories but outdoor is probably its best chance. Instant rock star is just bloody funny and is picking up everywhere too. Now for the best idea I’ve seen at Colenso so far. A blinding idea for the book council, it’s still brand new and has only just gone online but the client is being swamped with praise from around the world and the hits on the site even before the full launch were growing at 150,000 a week. I think it’s going to be huge.
Posters. Deadline couriers ‘Exploding billboard’.
Viral. Monaco ‘Instant rock star’.
Interactive. NZ Book Council ‘Read at work’.
As for the old place, got to say Speights has a chance in integrated and the Schweppes film festival in interactive might trouble the juries, plus the Amnesty ‘Make some noise’ posters should win something.
Mike O’Sullivan, ECD of Saatchi & Saatchi New Zealand:
Category: Cyber. Toyota ‘Hilux Motion’
Category: Media . Mintshot ‘Volcano’
Category: Promo. NZ Army ‘Can you play 4 real?’
Category: Design. Sanyo ‘One Million Words’
Andy Blood, TBWA\Whybin:
I don’t think we’ve got the really big hitters this year, but I’d like to think that World’s biggest BBQ (promo), adi rush (outdoor), ‘Of This Earth’ (Integrated) and ecostore Oil drum (outdoor) might do some business.
Paul Nagy, Clemenger BBDO, Wellington:
Our fingers are crossed for our ‘Delivered by carrier pigeons’ Omaka Billboard, our LTNZ ‘Crashed Beds’ campaign, our ALAC ‘Under the glass’ print work and our ‘Bikes just appear’ adshell for ACC.
Angus Hennah, ECD of JWT New Zealand:
Category: Cyber. Ford Mondeo ‘Balloons’
Category: Promo. Tourism NZ ‘Giant Rugby Ball’.
James Mok, creative director, Draft FCB:
You never know your luck but here are our favourites:
TV – Prime ‘The L Word’ campaign
Outdoor Ambient – Prime ‘Weeds Open Home’
Promo – SPCA ‘A Very Silent Night’
Jeremy Taine, ECD, Ogilvy:
We have a couple:
Print and promo work for L&P, CCA Bottlers
DM and print for GSK, Becoderm
27 Comments
Geez, a lot of fringy stuff. Ideas for ideas sake sort of things.
Good luck to Pink Batts though, that’s proper.
BNZ piggies outdoor/film/promo/direct.
I wonder how any of the New Zealand CD’s will be pushing the whole Axis 2008 style of award show to the Cannes officials?
BNZ piggies? Are you taking the piss, pal?
Toby you rock my world. GO PINK BATTS!
pretty sure that’s not really vaughn- so… when you little pricks can get an outdoor campaign up for a bank, without a logo, without the name of the bank. Just a device and a url, and still have a product benefit in there – maybe then you can take the piss.
Pillowcases and moneybags? Anyone ever see that stuff anywhere other than the walls of the creative dept at you know where?
pink bats -the old, personify the product – its been done for asthma and mortgages more than once and that’s just in this country. Not saying it is a bad ad, but come on. A Canne contender? You have to kidding.
Funny how the personification is always a chubby middle aged white male – ANZ mortgages and Asthma. Why is that.
Oh, hang on, for the kiwi bank they used a skinny white male.
Taking what Paul has to say one step further. Try and do all of what he said, and then include a pig. Now that is even tougher!
I saw a BNZ pig sticker while I was cottaging at the Dingle Dell toilets. I thought it was rather gay.
Erm, Paul T, I agree with you on the logo and no bank name but where was the product benefit in those billboards? The product benefit of a bank or banking services isn’t a pig having fun. Could it be that you’re throwing around marketing terms without even knowing where to use them properly?
Deadline Couriers will be huge. Nothing else will even make the shortlist.
big ups to toby – he’s gone from scam central to producing real work for real clients. as for those other hopefuls…well…good luck
Funny, I thought he’d arrived at scam central. A few pillowcases, money bags and mataphors, and then it’s off to Cannes with them. No real work there mate. You from DDB or what?
“Big ups to Toby who’s gone from scam central?” The only ups I can see is someone trrying to crawl up someone’s arse.
er..the product benefit is ‘better off’. it’s in the url.
Big ups? For what? Just more scam.. Tell us where you’ve seen a mataphor, pillow case or money bag. And the break-up. Anyone really see it? No, cos it’s scam too. Scam central itself.
Deadline
Mintshot
Speights
Balloons
Not necessarily in that order.
Obviously the billboard should have been done in braille for 10:19. Clearly he either can’t read or has trouble with his eyesight. Have seen the billboard myself and the words ‘better off’ are the most notable things on it. Have to be a blind man to miss it.
12:14 – isn’t this thread meant to be talking about good work?
wowzers you lot are bitchy as! :-O
I watched the deadline billboard thing for the first time just now to see what the fuss was about – wow – that was COOL!
By reading the replies from the CDs, you can tell who the dry balls are.
think you will find most of the cds are actually in france
I wish I’d done Pink Batts
Come on… Pink Batts is av.
Pink Batts – Grand Prix.
Hmmmm…. Pink Batts looks familiar.
http://youtube.com/watch?v=6Awwb-eXlc8