NEW ZEALAND LOOKING GOOD AT SHORTLIST STAGE OF CANNES DIRECT LIONS

New Zealand landed 13 shortlisted entries in the Cannes Lions Direct competition, announced today, placing us fourth in the world.

Saatchi & Saatchi Auckland appeared on the shortlist six times, for clients such as Toyota, TVNZ, WWF, and NZ Army Recruitment.

The top five countries with the most shortlisted entries in Direct were Germany (26), Australia (20), UK (18), New Zealand (13) and Spain (17).

Australia submitted 101 entries into the Direct competition this year, a big lift from last year’s 64 entries. New Zealand agencies submitted 55, compared to 27 last year.

Australia landed 20 shortlisted entries, coming in second to Germany. But perhaps the biggest news is the anti-awards king, Singleton Ogilvy & Mather Sydney, entering and landing a shortlisted entry this year for IBM.

BMF Sydney and Lowe Sydney led the Australian charge with three shortlisted entries each, followed by M&C Saatchi Sydney (2), M&C Melbourne (2), Leo Burnett (2), and one entry each by Host, Saatchi & Saatchi

Sydney, M&C Saatchi Sydney / Mark, Wunderman Melbourne, Make Brisbane and Clemenger Proximity Melbourne.

The Lions Direct winners will be announced on Monday night, Cannes time.

NEW ZEALAND SHORTLIST

Saatchi & Saatchi New Zealand, Toyota Hilux,

Saatchi & Saatchi New Zealand, WWF, Household Recycling (Charities)

Saatchi & Saatchi New Zealand, WWF, Household Recycling (Flat mailing)

Saatchi & Saatchi New Zealand, TVNZ, Movie promotion

Saatchi & Saatchi New Zealand, FBI Recruitment, ‘Isight hijack’

AIM Proximity Auckland, Haunui Farm, ‘Stud Connection’

DDB Auckland, SSL, ‘Pillowcases’, Adult Personal Products

Blackwood Communications Group Auckland, Baking Industry of NZ, ‘Ginger Bread Haka’