NEW ZEALAND RANKED #2 IN THE WORLD AT SHORTLIST STAGE OF CANNES PROMO LIONS

New Zealand has romped Australia in the shortlisted round of the Cannes Promo Lions announced today, coming second overall with the highest international tally behind Germany.

FiveNew Zealand shops generated New Zealand’s big result of 14 shortlistedentries: Publicis Mojo Auckland had five shortlisted between Speightsand Schweppes; Colenso BBDO Auckland got three into the final round(New Zealand Book Council with two shortlisted, TV3 with one);  DDBAuckland also three shortlisted (Durex with two,

NZ Lotteries withone); Clemenger BBDO Wellington with two in the shortlist for OmakaAviation and Whybin\TBWA Auckland with one for Adidas/New Zealand RugbyUnion.

The Lions prospects look good again for New Zealand this yearin the Promo Lions after storming the awards tally last year with fiveLions and the top international ranking.

Australia managed equal sixth spot with a long line-up of countries wholanded four shortlisted entries each – they were Sweden, Switzerland,Brazil and Japan.

Just two Australian agencies made it through to the final round: EuroRSCG Sydney for its work on Volvo and Lowe Rivet Sydney for MTVNetworks.

Australia came second in the Promo Lions last year with three gongs.

This year New Zealandsubmitted 33 entries in the Promo competition to Australia’s 31 but itwas Germany which went ballistic with a whopping 221 entries. Germanygot 28 of them shortlisted. The next biggest entry tally was Spain with86 and 10 shortlisted this year to take fourth spot.

Promo Lions winners will be announced Monday night Cannes time at an awards ceremony.