DDB SCORES SILVER AT CANNES RADIO LIONS

CB’s NZ Agency of the Year,DDB Auckland won a Silver Lion for the Sky TV ‘Knocked Up’ Movie Premiere campaign, ‘Who’sThis’ and ‘Wrong Number’ at the Cannes Radio Lions, presented tonight. Saatchi & Saatchi New Zealand won twoBronze Lions – for Murphy’s Irish Stout, ‘Incomprehensible Irish’ andTVNZ ‘Bruce Almighty’ Movie Screening.

A total of 47 Radio Lionswere handed out from 1,259 entries. The US dominated the winners’ listwith nine Radio Lions, followed by Germany with five and Brazil withfour.

The Grand Prix went to Dentsu Tokyo for Canon’s EOS KissDigital Camera ‘Shutter Chance’, which dramatises how moments pass youby without a fast-starting camera like the Canon EOS Kiss that startsin two seconds.

Jury president Mark Cross from DDB Chicago, theagency behind the highly successful Bud Light Beer campaign, whichagain won Gold, said ‘Shutter Chance’ was a fantastic and beautifulspot both in English and its native Japanese.

“It’s timeless, ifyou look back at this spot in twenty to thirty years from now you’llrealise how strong the idea was. It was a very quick decision,�? saysCross. “It was a very simple spot, it sold the camera extremely well,which is what great advertising is supposed to do and it was producedwonderfully with great use of the radio medium.”

There were threecontenders for the Grand Prix with BBDO Cape Town’s Marshall Music’s‘Drums’ and BBDO Germany’s ‘Nothing’ for Mercedes-Benz also in therunning.

Silver Lion, Campaign

DDB Auckland, Sky TV’s Knocked Up Movie Premiere, ‘Who’s This?’ and ‘Wrong Number’

Bronze Lion

Saatchi & Saatchi New Zealand, Murphy’s Irish Stout, Incomprehensible Irish

Saatchi & Saatchi New Zealand, TVNZ Bruce Almighty Movie Screening