SILVER TO COLENSO BBDO AT OUTDOOR LIONS

New Zealand scored a Silver Lion and a Bronze Lion in the Outdoor Lions presented tonight – Silver going to Colenso BBDO Auckland for Deadline ExpressCouriersone and the Bronze to Saatchi & Saatchi New Zealandfor TVNZ. The former was expected to do a lot better, fresh from its Grand Prix at Clio.

While New Zealand produced an average result this yearand the US and UK were abysmal, Asia countries powered this year. TheUS did land the Grand Prix, however, for BBDO New York’s ‘VoyeurProjection Installation’ for HBO.

Much talk today though was around Asia’s result. Singapore landed oneGold, one Silver and two Bronze, China landed a Gold and Silver,Malaysia two Gold, 1 Silver and a Bronze, Thailand two Silver and aBronze, India three Bronze, Korea a Bronze and even Qatar managed aGold.

Outdoor Jury president and executive chairman of McCann WorldGroup,India, Prasoon Joshi, put Asia’s lift this year down to a more upbeateconomic outlook by many in those countries and the corresponding driveto work hard for better results.

“People are very, very hopeful about their future,” he toldjournalists. “They are working harder and you can see how curious theyare. A lot of that desire to learn is reflected in the work this year.”

Australian Outdoor judge, Garry Horner, said there was less Goldsawarded this year – nine compared to 19 in 2007. “Clearly it was atighter year,” he said.

Bronze Lion

Colenso BBDO Auckland, Deadline Express Couriers ‘Self Destruct’

Saatchi & Saatchi New Zealand, TVNZ TV2, ‘Ugly Betty’