SILVER TO JWT, COLENSO AT CYBER LIONS
NewZealand won two Silver Lions at the Cannes Cyber Lions tonight, one for JWT Auckland’s ‘Balloons’ work on Ford, the other for Colenso BBDO for NZ Book Council’s readatwork.com.
A Gold Lion was awarded to The Sweet Shop’s London offshoot The Rumpus Room for their work on PetShop Boys.
Three Grand Prix were awarded this year – to Japan, the US and Swedenalthough jury president and chief digital officer for TBWA Worldwide,Colleen DeCourcy, said the standard of digital work had “leveled”because more agencies and advertisers were entering the sector.
“As more people enter the space you don’t have the best of breed,” shesaid at a press conference. “We are dealing with a bell curve.”
One of the surprises this year was the storming effort by small Londondigital shop, Lean Mean Fighting Machine, which took out the CyberAgency of the Year with a the top tally of Lions ahead of CrispinPorter + Bogusky in Miami and Projector, Tokyo.
Lean Mean Fighting Machine has a team of just 20 people. “You don’tneed to be a great big organisation to do great work,” said theagency’s Creative Partner Sam Bell, who served this year as the UKCyber judge.
Silver Lion
JWT Auckland, Ford ‘Balloons’
Colenso BBDO, Auckland for NZ Book Council readatwork.com
3 Comments
Best of breed? Bell curve? Leveling? Does ANYONE have any idea what this means in English? It’s not like that down here, is it?
Calm down. It’s a quantum-metric paradigm shift 10.57, that’s all.
Jesus if this woman is presient of the jury why would anyone enter? She speaks like C3PO with an MBA.