SPEIGHTS ‘GREAT BEER DELIVERY’ JUST MISSES OUT ON INTEGRATED LION

New Zealand failed to turn its one shortlisted entry into oneof the six highly coveted Titanium and Integrated Lions handed out thisevening in the closing ceremony of the Cannes International AdvertisingFestival. There were two Titanium Lions, two Integrated Lions and aGrand Prix winner in each category.

Locally, hope was resting onSpeights ‘Great Beer Delivery’ via Publicis Mojo Auckland.

Jury president, Mark Tutssel, chiefcreative officer, Leo Burnett Tutssel, said Speight’s Great BeerDelivery got very very close: “The thing that differentiates thewinners was that human connection. There was just that next level to itfor everybody, but brilliant work,” he says.

Nick Law, EVP/chiefcreative officer R/GA, New York, says as an Aussie he took specialinterest in the Trans-Tasman work, and smirked the whole way throughthe Speight’s presentation.

Projector Tokyo’s‘Uniqlok’ picked up the Titanium Grand Prix and McCann EricksonWorldgroup, San Francisco won the Integrated Grand Prix.Mortierbrigade, Droga5 New York picked up aTitanium Lion for New York City Department of Education‘Million’ project, which gave New York school kids a free phone andcall credits to encourage kids to attend school. Brussels won Titanium for Music for Life Charity’s‘Black Boy Wanting’, while Crispin Porter + Bogusky, Miami, won anIntegrated Lion for ‘Whopper Freakout’ and JWT India Mumbai won anIntegrated Lion for Times of India’s ‘Lead India’.

Tutssel saidthe work that won represents some of the finest thinking in the worldtoday, demonstrating a comprehensive understanding of human behaviour:”The two Grand Prix’s that were awarded represent, for differentreasons, ground-breaking thinking and charter new territory for theindustry, providing a glimpse into the future of what we do.”