GUERILLA MARKETING GUY HADLEIGH AVERILL JOINS THE POND
Looking to grab attention with thinking a little outside the traditional media square? Check out the work of new Pond member Hadleigh Averill. The art director, artist, streaker and Himalayan cave dweller has used his shock tactics to good effect all over the show, including Blueberryfrog (Amsterdam), Saatchi’s (Los Angeles) and Cunning Stunts (London).
From creating ‘living rooms’ in 8.5 m parking spaces for Ikea, launching Sony Ericsson’s new PC card and, more recently in NZ, recruiting Russian agents for Smirnoff – Hadleigh’s work shows that guerilla has become less ‘scambient’ and more strategically sound ambient media – with impressive results.
Hadleigh’s keen to chat guerilla marketing opportunities, so check out his folio at www.thepond.co.nz and if you’d like to meet him, call The Pond on (09) 373 3791.
More about The Pond
The Pond is a consultant creative department, consisting of talented writers, art directors and designers who work together to offer creative services to the advertising, design, interactive and PR industry.
7 Comments
I guess he must be responsible for that drumming guerilla then. Genius.
Good to see there are creatives in advertising who actually do other creative projects. I like your work Hadleigh. Cool stuff.
Did he do that Spice channel ad that ran in grass ‘roots’ (narf narf) rugby on Sunday? It’s a Grande Prix or rather Grande Pricks.
guru is a big word.
Is the agency ‘Blueberry Frog’ spawn of ‘Strawberry Frog’?
I almost didn’t recognise him with his clothes on.
This guy’s face scares the f*ck outta me.