ASIA CREATIVE STAR TODD WALDRON TO ECD GIG AT M&C SAATCHI NEW ZEALAND

M&C Saatchi New Zealand has secured the services of one of Asia Pacific’s outstanding creative talents, appointing former BBH Asia Pacific Creative Director Todd Waldron as executive creative director.

Born in the United States but resident in Asia for much of his life, Waldron has created award-winning work for clients such as Levi’s, Axe (Lynx), McDonald’s and Reebok. Under his creative leadership, BBH Asia Pacific was twice named Agency of the Year, in 2004 and 2006.  

Says M&C Saatchi CEO Nick Baylis: “We’ve been very deliberate in our search for a new ECD, and that patience has paid off in spades with Todd’s appointment. He has a track record of producing quality work that can transcend traditional advertising and incorporate digital and interactive in a fresh, innovative manner. That 360° approach is integral to our thinking moving forwards.”

Says Waldron: “Nick laid out a vision for M&C Saatchi that offered me an opportunity too good to turn down. Some of the best work is coming out of this part of the world at the moment, so moving to New Zealand is exciting for me from a creative perspective. It will be a great environment to work in.”

Adds Baylis: “I like the fact that, as an American who’s lived in Asia most of his life, Todd‘s appointment is a bit of a departure from the typical creative director profile in New Zealand. You only need to look at what he’s accomplished internationally to recognise that he’s capable of making a big impact on the industry here.”