TEQUILA WINS FEDERATED FARMERS
TBWA\TEQUILA continues to go from strength to strength, having been appointed to work with the Federated Farmers of New Zealand (FFNZ) – the premier organisation for looking after the interests of the Kiwi farming industry.
The initial scope of work will involve the development and implementation of a member recruitment and engagement strategy to help FFNZ connect with all rural categories and drive increased membership.
Says Mike Larmer, Managing Director of TEQUILA\: “We’re delighted to have picked up this piece of new business as it’s New Zealand’s leading rural sector organisation.
“We’re looking forward to the prospect of further enhancing their profile through our direct marketing expertise and developing our agency’s presence in the Wellington market.”
The win for TBWA\TEQUILA\ follows a string of substantial new business wins including Westfield, SKYCITY and Mercury Energy.
12 Comments
Ahhh. Hello. Talking about going to the ol’ broom cupboard and dusting off the ‘not very new’ new business wins.
Mercury Energy and Sky City ? They’re crusty old wins! Why not chuck in ASB BAnk while you’re at it then?
surely you can’t say ‘win’ unless there was a pitch…and those other ‘wins’ are now over a year old…..
Good moove.
And what about the recent loss?
“The initial scope of work will involve the development and implementation of a member recruitment and engagement strategy to help FFNZ connect with all rural categories and drive increased membership.”
CRIKEY! Better him than me. Sounds bloody boring. Give that man a medal while I get some sleep would you?
Well done guys; brilliant win. Now we’ll be watching closely to see if you can live up to those great Federated Farmers ads of old. Like… um, that one with the cow in it. And that other one featuring a paddock.
What was the recent loss? I heard that there were a couple of redundancies but didn’t hear what account it was that caused them..? Congrats to Tequila anyway.
Medal of bravery 3.17 for even putting something up on this blog.
Why anyone bothers at all beats me. Just cannon fodder for the stooped and horned cretins of the industry.
TBWA\TEQUILA continues to go from strength to strength? Really? With an account like Federated Farmers sounds like it’s “out to pasture” if you ask me….
GUFFAWWWW….Sorry, but…HA HA HA….
Hey that’s a nice win. Good on your TBWA. Congratulations
Bunch of arse.
Done nothing decent since Pick left.
so 9.03… what you’re saying is they bad for winning some business without a pitch? i would have thought that was pretty good.