NEVILLE BRODY DESIGNED D&AD ANNUAL OUT SEPTEMBER 18 – WITH BONUS ONLINE EDITION

Digital v Anti Digital: Annual launches 18 September

The best design & advertising in the world will be immortalisedwith the publication of the D&AD Annual 2008 on 18 September.Designed by Neville Brody from Research Studios exclusively forD&AD membership, the book is themed ‘Digital vs Anti Digital’.  Forthe first time this year, all of the work will be published online, aswell as in the iconic book.

The book includes hyperlinks to videos with judges from the D&ADAwards 2008, interviews with creatives on the future of the industry,and most importantly, links directly to the work. The online Annual iscreated by Kent Lyons and inspired in look and feel by the book design.D&AD members will be able to browse the online Annual by category,using predictive search, or by simply flicking through the pages frombeginning to end.

Says D&AD President Simon Waterfall: “The theme of ‘Digital vs AntiDigital’ represents the evolution of the digital industry. Clients andcreatives are moving away from ‘Can we do this technically?’ to ‘Shouldwe do this for the brand?’. Digital design today is more joined up,more integrated and more about brand behavior than bits and bytes  -what a great time to be a part of this industry.”

D&AD membership can pick up their copy of The Annual at the launchon 18 September at the Royal College of Art in London. The launchcoincides with the opening of D&AD’s first exhibition of all 45 ofits Annuals. Part of the London Design Festival, “Pencil – 45 Years ofCreativity from the D&AD Annuals” will be open from 19-23 September.

The D&AD Annual is available to D&AD members. The only way toreceive a free copy of the 2008 book is to join D&AD before 31December 2008.  Contact emily@dandad.co.uk for further information on the different ways to become a member.