MAILBOX DVD PLAYER GETS A RAPP
August 27 2008, 4:59 pm | | 2 Comments
Fatso.co.nz is an online DVD rental service that delivers DVDs free through the mail. Rapp Collins New Zealand wanted to encourage people to subscribe to Fatso.co.nz, and get their DVDs delivered straight to their mailbox with an offer: subscribe for a year and get a free portable DVD player. To bring Fatso’s proposition “DVDs delivered” to life, the mail drop transformed an everyday letterbox into a DVD player. The concept is one of the top picks on www.bestadsontv.com this week.
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2 Comments
bowt time bloody ol’ Rob and the sheila got recognised for their efforts – good stuff
I love it, do they come in other colours?