CREATIVE CHOICE
September 9 2008, 8:24 pm | | No Comments
Henry Kember, Creative, Saatchi & Saatchi My pick is a great radio spot by Colenso for ‘The Librarians’ on TV3 that uses silence to make its point. It cuts through the compressed whine of commercial radio with the hushed ambience of a library. It was the first time in ages I’ve actually listened to the radio – not just heard it, and certainly the first time I’ve responded. Breakfast radio jocks could probably learn a thing or two.
Hear the spot at www.trb.co.nz
Client: TV3
Agency: Colenso BBDO
Creative Team: Lisa Fedyszyn and Jonathan McMahon