OMNICOM GOES TO OPERA

The Omnicom Media Group New Zealand (OMG) comprising OMD, MediaWise, Total Media and Spark PHD will, where appropriate, combine their media, research and software negotiations through a single entity to be called Opera.

Opera’s primary purpose is to create value for clients across the spectrum of the media business.  An important focus will be to use group scale to commission proprietary research and build a robust media audit data base to provide price/value benchmarking.

Peter Myles, the Executive Director of OMG will take on a dual role and manage Opera, reporting to Barry Cupples, the group’s regional CEO based in Singapore.

Said Myles: “While each agency is fiercely competitive it makes sense to collaborate on projects where we can create value for clients through the resource of OMG rather than that of a single agency.”