COLENSO GETS CANDID ABOUT ALZHEIMER’S
September 16 2008, 1:45 pm | | 4 Comments
Imagine what it’s like to forget how to do what you’ve always done andknown. To have your mind playing tricks on you every day. Imagine notremembering where you parked your car, or worse still, not rememberingwho your wife or husband is.
It’s a terrible feeling, whichcreates a lot of anxiety, confusion and frustration, to say the least.It’s Alzheimer’s, and unfortunately is often diagnosed much later thanneed be. To raise awareness of Alzheimer’s signs and stages, ColensoBDDO Auckland and Plaza Films has brought to life the way that Alzheimer’s works,through a series of Candid Camera style tv ads.
View the Car spot
View the Change Room spot
View the Restaurant spot
4 Comments
Love them! Great idea, well executed.
Dave Klaiber, from Dave Klaiber Creative does it again.
Fantastic… well done
Cool! yep there really is no other director in town other than Paul! hes the only one the entire industry needs yeah!
Huge improvement on the ads that are currently on air at the moment for Alzheimer’s.
Well done to the client for going from some fairly ineffectual ads to something that will make the everyday person sit up in their seat and take notice.
Good stuff.