GADDIE SHACKS AT THE SWEET SHOP
The Sweet Shop has signed in-demand director David Gaddie, who joins the company for global representation.
Gaddiehas carved an award winning career as a big visuals director of a broadrange of styles range from complex visual effects to performance drivencomedy.
Says The Sweet Shop managing director, Paul Prince: “Davidand I had a very successful partnership together in Australia before Istarted The Sweet Shop and he forged ahead with his career based out ofAmerica. Now to have the chance to work with him globally with TheSweet Shop, makes me very proud.”
Says Gaddie: “Paul Prince wasinstrumental in launching my career, which began at Silverscreen inSydney. Since then, I’ve been fortunate enough to have been surroundedby some very motivated and hard working people at some prestigiousshops, but no one has been as engaged and helpful in supporting myglobal commercials efforts than Paul.
“The Sweet Shop is clearly aplace of his making (along with Director Melanie Bridge and ExecProducer, Sharlene George), as there is a love and dedication to thecraft of making ads that permeates every part of that company, andwhich has clearly benefited both directors and the clients who haveworked through the company.
“There is also a ‘special sauce’, aglobal vision of the productions industry that is both exciting andthoroughly modern that’s become part of their emerging globalphilosophy and reach. Their Schweppes Short Films project and theirdigital media arm, The Rumpus Room, reflect their contemporary outlookand the company backs its global claims by its great personalrelationships within both traditional and emerging markets.
“Alltold, I’m thrilled to be part of a company that is poised to takeadvantage of dynamic global changes and kinetic landscape of thebusiness. In a business of fierce competition, I’m grateful to have theopportunity to work with Paul again, now with The Sweet Shop.”
Gaddiehas worked on commercials for brands including Heineken, Coca Cola,Nissan, LG, Mastercard, Sony, Snickers and Mars to name a few.
Go to www.thesweetshop.tv for contact information.