SAATCHI’S HEADS EFFIE SHORTLIST
September 18 2008, 4:32 pm | | No Comments
Saatchi & Saatchi leads the agency pack at the shortlist stage at the EFFIE Awards, which will be presented at the Sky City Convention Centre on Thursday 9th October.
Saatchi’s has 12 finaliists, followed by Colenso BBDO with 10, DDB with 7, TBWA\Tequila with 6 and Publicis Mojo with 5. Barnes Catmur, Ogilvy and DraftFCB have 3 apiece.
Tickets at www.caanz.co.nz
| AGENCY | ENTRY TITLE | CLIENT |
| CHARITY/NOT FOR PROFIT – sponsored by NZ Post Mail Marketing Service | ||
| TBWA\ TEQUILA | Oxfam ‘Unwrapped’ | Oxfam |
| CONSUMER DURABLES – sponsored by Admedia | ||
| Barnes, Catmur & Friends | YAMAHA GRIZZLY | YAMAHA Motor NZ |
| Colenso BBDO | Just Does What It Should | Elba |
| Clemenger BBDO | Vince Martin | Beaurepaires |
| CONSUMER SERVICES – sponsored by Fairfax Media | ||
| Colenso BBDO/Aim Proximity | grabaplane | Air New Zealand |
| DDB New Zealand Ltd | AMI Brand Campaign – Keep on Smiling | AMI |
| Saatchi & Saatchi | Debitplus Card | Westpac |
| Colenso BBDO | At Work | Vodafone |
| Colenso BBDO | Now You Can | Vodafone |
| TBWA\TEQUILA | Leaders in Life | Sovereign |
| TBWA\TEQUILA | I Want a Home | ASB |
| Saatchi & Saatchi | ‘New Zealand’s News. Anytime. Anywhere’ | TVNZ |
| CORPORATE REPUTATION/IMAGE – sponsored by APN NZ Publishing | ||
| DDB New Zealand Ltd | AMI Brand Campaign – Keep on Smiling | AMI |
| Colenso BBDO | Now You Can | Vodafone |
| Saatchi & Saatchi | ‘Send and you shall receive’ | NZ Post |
| Saatchi & Saatchi | ‘New Zealand’s News. Anytime. Anywhere’ | TVNZ |
| FMCG – sponsored by Fairfax Media | ||
| DDB New Zealand Ltd | Tegel Take Outs | Tegel |
| Publicis Mojo | The Great Beer Delivery | Speight’s Gold Medal Ale |
| Ogilvy New Zealand | Most popular 70-year old in New Zealand | Weet-Bix |
| Colenso BBDO | The Stuff Friends Share | Mainland Special Reserve |
| Colenso BBDO | Snapped For Cash | H2Go |
| Colenso BBDO | The Peoples’ Republic of V | V |
| Publicis Mojo | What does your Vogel’s say about you? | Vogel’s |
| DDB New Zealand Ltd | Wattie’s What Else? | Wattie’s |
| Saatchi & Saatchi | ‘Worth Every Drop’ | Monteiths |
| HEALTHY EATING LIFESTYLES – sponsored by Ministry of Health | ||
| Ogilvy New Zealand | Driving healthy eating over the line | Weet-Bix |
| LIMITED BUDGET (less than $50,000) – sponsored by The Internet Bureau | ||
| TBWA\ TEQUILA | Oxfam ‘Unwrapped’ | Oxfam |
| Blackwood Communications Group | The Gingerbread Haka | Baking Industry Association of New Zealand |
| LIMITED BUDGET ($50,000 – $150,000) – sponsored by The Internet Bureau | ||
| TBWA\ TEQUILA | Say Cheese | ASB |
| Saatchi & Saatchi | ‘Force9’ | NZ Army |
| NEW SERVICE OR SERVICE INTRODUCTION – sponsored by Yahoo!Xtra | ||
| Publicis Mojo | Keep it Pure | Steinlager Pure |
| DDB New Zealand Ltd | Tegel Takeouts | Tegel |
| Saatchi & Saatchi | Debitplus Card | Westpac |
| PARADIGM SHIFT – sponsored by Nielsen Media Research | ||
| Ogilvy New Zealand | Coming Face to Face with your heroes | Weet-Bix |
| Colenso BBDO | The Peoples’ Republic of V | V |
| Publicis Mojo | The Great Beer Delivery | Speight’s Gold Medal Ale |
| Barnes, Catmur & Friends | YAMAHA GRIZZLY | YAMAHA Motor NZ |
| Saatchi & Saatchi | ‘Baby Aisle’ | New World |
| Saatchi & Saatchi | ‘World Roar’ | Telecom |
| Saatchi & Saatchi | ‘Force9’ | NZ Army |
| RETAIL / ETAIL – sponsored by The Radio Bureau | ||
| DDB New Zealand Ltd | Kiwi Burger | McDonald’s |
| DDB New Zealand Ltd | Lotto What Would You Do? | New Zealand Lotteries |
| .99 | Your Christmas Store | Farmers |
| DraftFCB | Cut to the Chase | Bond & Bond |
| RETURN ON INVESTMENT – sponsored by NZ Post Mail Marketing Service | ||
| Publicis Mojo | Keep it Pure | Steinlager Pure |
| Barnes, Catmur & Friends | YAMAHA GRIZZLY | YAMAHA Motor NZ |
| Saatchi & Saatchi | Debitplus Card | Westpac |
| TBWA\ TEQUILA | Say Cheese | ASB |
| SOCIAL MARKETING / PUBLIC SERVICE – sponsored by NZ Post Mail Marketing Service | ||
| DraftFCB | The Lowdown | National Depression Initiative |
| Clemenger BBDO | Culture change | ALAC – Alcohol Advisory Council of New Zealand |
| SUSTAINED SUCCESS – sponsored by Fairfax Media | ||
| Colenso BBDO | Beau Tyler: Feel the fear… and eat it anyway! | Memphis Meltdown |
| DraftFCB | Changing the way New Zealanders view and treat people with mental illness | Ministry of Health |
| .99 | Bringing Farmers into Fashion | Farmers |
| Saatchi & Saatchi | ‘Irresistible to men since 1889’ | Tui |