CREATIVE CHOICE
September 19 2008, 4:22 pm | | 3 Comments
Connan James, consultant, Auckland Really like the new Police “Better Work Stories” by M&C Saatchi.
They’ve moved the campaign on and made it considerably more engaging.
You know it’s good when someone says “Hey come over and look at this”.
VIEW THE COMMERCIAL
Client: NZ Police
Agency: M&C Saatchi Wellington
CD: Jeremy Southern
Copywriters: Jeremy Southern, Marianne Harvey
Art Director: Mark “Lungo” Anstis
Head of TV: Terry Slade-Baker
Managing Director: Paul Sinclair
Account Manager: Anna Higgins
Marketing Manager: James Whitaker
Production Company: Automatic Films
Director: Mike Oldershaw
Producer: Johnny Blick
DOP: James Cowley
Editor: Steve Cox
Post Production: Digipost
3 Comments
The NZ Police TVCs… funny on both counts (Burglar & Medal).
Hats off Connan on the choice pick…
and to M&C Saatchi on the creative…
and to automatic films on the slick production…
and to Gladeye on the website esp. the geared Manual Control Panel on the intro…
and to Ken the Developer on the polaroid profiles esp. his.
Totally awesome stuff… in a multi-layered kinda way.
The ads are fine. My problem is the proposition “If you’re a dead end loser – or too stupid for tertiary – come and chase some ‘bad’ guys.”
With the current poor reputation of the NZ Police, I view this approach as fuel to the argument that many cops are power-hungry boofheads.
11.59 has a very valid point.