SPECIAL WINS AUCKLAND THEATRE COMPANY

Auckland creative start-up Special has picked up the Auckland Theatre Company business after a three way pitch.

They will handle all advertising, design and promotion tasks for New Zealand’s largest arts organization.

“This is a great win for us, and a direct result of running our first full page house ad in New Zealand Herald,” says Special co-founder Rob Jack. “Auckland Theatre Company liked what we had to say, and invited us to join the pitch as late guests. They are a visionary brand with big plans, They put on eight full productions a year, each one a significant brand building opportunity.”

Says Michael Adams, Auckland Theatre Company’s marketing director:  “We were impressed by Special’s approach – creative integrity as a means to a business end.”

Special’s house ad has been selected to appear in Campaign Brief’s Creative Circle.