SCHOFIELD TO LAUNCH CATCH MEDIA

After eight years at The Internet Bureau, John Schofield is leaving to launch a new digital response advertising business called Catch Media.  

Says Schofield: “Over the years we’ve seen digital advertising growing in scale, and as it continues to expand there is an increasing need for specialists in the different digital disciplines. Catch Media will provide New Zealand marketers with a true specialist direct response advertising company for the digital space.

“While there are a number of ways to use digital advertising, the focus at Catch Media will be purely on acquisition led campaigns.  If the marketing success can be measured by making a sale, signing up a subscriber, sending a brochure, taking a test drive booking or receiving an enquiry, then that’s territory we will be able to help with.”

Catch Media will be developing some new tools to help acquisition marketers and there are some clear trends emerging from offshore markets which we plan to be pioneering in New Zealand.  Performance display advertising is one such area that is growing very quickly internationally and looks likely to be a useful media option for New Zealand response marketers.  

Justine Taito, former Head of Search at The Internet Bureau will join Catch Media as General Manager.  “Search marketing is an important part of digital response advertising, and Justine is one of New Zealand’s foremost practitioners,” says Schofield.  Catch Media has a contract to optimise search campaigns for The Internet Bureau, so the agencies working with the bureau will also benefit from the tools and techniques developed by Catch.

Catch Media is owned by the Mitchell Communication Group.

John Schofield can be reached by email john@catchmedia.co.nz or phone 021-339 941