DDB NEW ZEALAND BENEFITS FROM MCDONALD’S TRANS-TASMAN ALIGNMENT
This week McDonald’s Australia and New Zealand announced the closer alignment of their marketing teams, which sees the two teams join forces and share creative resources wherever possible.
The move will also see the New Zealand arm of the McDonald’s business leading and developing a number of initiatives for Australia and New Zealand, and will ensure the two businesses can better leverage best practice in both countries, accelerate market winning strategies and drive budget efficiencies.
As a result, DDB New Zealand and DDB Sydney will share trans-Tasman projects.
While DDB NZ has always held 100% of the McDonald’s business, DDB Sydney has shared the account with Leo Burnett for the past five years.
Martin O’Halloran (left), Chairman of DDB Australia & New Zealand, says McDonald’s announcement is exciting for DDB’s Auckland-based office: “This office is regarded as one of the best in the region and now we will have the opportunity to lead projects from here which will run in both countries. It doesn’t mean homogenous advertising for the two markets, but is a great example of Kiwis exporting world class creative to Australia.”
McDonald’s and DDB will continue to produce and run marketing programmes specifically for each local market.
2 Comments
Looks more like a case of McDonald’s wanting Two Big Mac’s for the price of a Kiwiburger to me. Let’s be honest. There’s a financial crisis going on for Macca’s at home in the USA. They are big real estate owners and that’s one of the worst hit sectors. Add to that a market where cash and credit has dried up and I bet their regionalising and cutting costs all over the world…including Oz and NZ.
I don’t see why a comment about the economic times and this move by McDonalds wasn’t published. It’s hard not to come to the conclusion that some people exert major influence over the blog’s sanitisers, while others have no say at all.