AWARD SHORTLIST: COLENSO BBDO NZ, LOWE RIVET SYDNEY LEAD AGENCY PACK
ColensoBBDO Auckland and Lowe Rivet Sydney lead the 2008 AWARD AwardsShortlist, which has a total of 350 finalists this year. 75 Judges gaveup their time to judge more than 3,500 entries over an intense two weekperiod. AWARD recorded the highest number of entries to date. Incomparison to the previous year, entries increased by over 20%.
Australianfinalist numbers are up by 24 compared to 2007, with a total of 181finalists. New Zealand has a total of 76, down by 26 from last year andAsia counts 91 finalists this year, 9 less than the previous year. Theoverall finalist number dropped by 11 compared to 2007.
Says Droga5Australia creative chairman David Nobay, this year’s Chairman of Judges(pictured): “Admittedly, we have to look beyond our own small world forcreative inspiration, but nevertheless, the 350 finalists this yeardeserve our attention and, if nothing else, our respect for a job welldone in a climate where the credit crunch is fast becoming the creativecrunch for so many clients throughout the region. Hopefully, ourwinners will act as reminder that, in tough times, big ideas punchharder than big budgets.”
THE SHORTLIST TALLY
Colenso BBDO New Zealand – 13
Lowe Rivet Australia – 13
M&C Saatchi Sydney – 11
Exit Films – 10
Ogilvy New Zealand – 10
Revolver Film – 10
Saatchi & Saatchi Australia – 10
BMF Sydney – 9
Leo Burnett India – 9
Clemenger BBDO Sydney – 8
Creative Juice G1, Bangkok – 8
DDB New Zealand – 8
Leo Burnett and Arc Worldwide Thailand – 8
Saatchi & Saatchi New Zealand – 8
AIM Proximity – 7
Clemenger BBDO New Zealand – 7
JWT Sydney – 7
Lowe Bangkok – 7
Ogilvy Singapore – 7
TBWA\China – 7
A full list of all AWARD Finalists 2008 at www.awardonline.com
Winnerswill be announced at the AWARD Awards Presentation Night, which will beheld at the striking Overseas Passenger Terminal in Sydney on November27th 2008. Tickets to the event will go on sale at the end of October.
5 Comments
Is that Aim Proximity number a typo?
Read the award press release – AIM got 7, and all paid work by real clients
AWARD is completely bent. The results are completely out of whack with international shows and Australia seems to have picked up way more finalists than they deserve. Make it fair Maddocks. Do what Axis did this year. Get top international judges from the Northern Hemisphere down with no agenda. If you see the work that’s picking up, most of it isn’t for big clients either. Let’s not pretend otherwise.
That’s pretty bitter 12.08.
Maybe it’s just that AWARD didn’t go for scam this year.
11:23. AWARD didn’t go for scam? You what? There were a lot of Asian entries this year. And judges too. Bit like lunatics running the asylum. Are you getting this show confused for some other bro?