ALL STAR JURY LINED UP TO JUDGE 2009 INTERNATIONAL ANDY AWARDS
TheInternational ANDY Awards, known for a superb, top-level caliber of thebest senior creative talent in the world, has once again compiled itsjury for 2009, headed by Mark Waites, Joint Creative Director/FoundingPartner of Mother London (pictured left). The ANDYs have been progressively strengthening its globalcredentials with more international judges and interesting overseasvenues for Final Judging. In the past two years, judging has takenplace in Buenos Aires and Sydney; next February the jury’s destinationwill be Riviera Maya, Mexico.
Of the 24 judges, almost half are frominternational markets, including the U.K., India, Tokyo, Stockholm,Amsterdam, Hamburg, Shanghai, Bangkok and Paris. Waites has gone onrecord by opining that this year’s jury is “the best jury in the world,determining which is the best work in the world… and all subsequentshows will be listening.”
The 2009 jury
Chairman — Mark Waites, Mother, London
Richard Bullock, 180 Amsterdam, Amsterdam
Mike Byrne, Anomaly, New York
Susan Credle, BBDO New York
David Droga, Droga5, New York
Marie-Catherine Dupuy, TBWA\Paris
Pete Favat, Arnold Worldwide, Boston
Jeff Goodby, Goodby, Silverstein & Partners, San Francisco
Gerry Graf, Saatchi & Saatchi, New York
Tony Granger, Y&R, New York
Bob Greenberg, R/GA, New York
Prasoon Joshi, McCann Erickson, India
Andrew Keller, Crispin Porter + Bogusky, Boulder
Carol Lam, TBWA\Shanghai
Jose Mollá, la comunidad, Miami
Ty Montague, JWT New York
Bob Moore, Publicis USA
Hiroki Nakamura, DENTSU Inc., Tokyo
Piyush Pandey, Ogilvy & Mather, India
Bob Scarpelli, DDB Worldwide, New York
Roger Stighäll, North Kingdom, Stockholm
Feh Tarty, Wieden+Kennedy, London
Jureeporn Thaidumrong, JEH United, Bangkok
Mark Tutssel, Leo Burnett Worldwide, Chicago
Oliver Voss, Jung von Matt, Hamburg
Simon Waterfall, Poke, London
The International ANDY Awards, the first show of the creative awardsseason, has been long been the predictor of subsequent winners of othershows. With both a track record to prove this, the ANDY jury believesthis leadership position gives the ANDYs a unique edge, the message isbeing reinforced as part of the Show’s 2009 marketing strategy. TheANDY ad campaign, call-for-entry mailers and other materials, allhandled by Mother London, will be breaking in late October.
“The ANDYs hold the distinction of not only being the first show of theawards season but the barometer of who will take home top honors fromother competitions, making it ‘the place to be’ if a creative wantsrecognition for work that’s setting a standard,” says Mark Waites, ANDYChairman and Joint Creative Director/Founding Partner of Mother London.“Being first to announce ‘the best of the best’ has an undeniableinfluence on subsequent shows; we have seen this proven time and again,making it due time for the ANDYs to claim that role.”
In addition to the Show’s brand positioning, a new category calledCategory Next, sponsored by Contagious magazine, has been added to thecall-for-entry listings. Category Next provides a fresh new option foragencies to submit work reflecting outstanding innovative creative inany medium that has generated interest and buzz and is setting thetone for how the industry moves into the future. If a campaign doesn’tfit into any other category, Category Next is the place it belongs: itis the category of the “new”.
According to Waites, Category Next is another example of how the ANDYsare growing and expanding, ensuring a platform for ground-breakingcreative in the industry. “Nothing stays still in our industry. We areseeing ideas now that couldn’t have existed a few years ago, and awardsshows need to reflect this and reward innovation, “ he says. “Asimaginative, fearless creatives continue to push the scope of approach,medium and delivery, the ANDYs wanted to guarantee a place for showing– and judging — truly inspired work. We’re very excited aboutCategory Next and look forward to seeing the submissions we receive inthis category.”
TheADVERTISING Club is the premier organization for all communicationsprofessionals in New York. The Club, founded in 1896, offers itsmembers a forum to exchange ideas, make connections and honorexcellence. The Club’s Foundation provides students numerouseducational outreach programs that give back to build a stronger andmore diverse advertising and marketing community. The Club is thefacilitating sponsor of The International ANDY Awards, whichacknowledge outstanding creative achievement around the world in thefield of advertising.