COCHRANE GLAD TO BE GAD AT SAATCHI’S

Saatchi & Saatchi has lured high flying suit Mark Cochrane home again with an appointment to Group Account Director in the Auckland office.

Cochrane, a Kiwi who has spent the past two years at TBWA\London as European Business Director, joins Saatchi & Saatchi in January. In London, he has been leading major accounts such as PlayStation UK and MARS EUROPEAN Confectionary brands, including Twix, Starburst and Skittles.

Cochrane, with multi-award winning Cannes, Axis, RSVP and Effies campaigns under his belt, will work with Toyota, DB Breweries and KFC at Saatchi & Saatchi.

Prior to moving to TBWA\London, Cochrane was a Trans Tasman account director at TBWA\Whybin Auckland, working on accounts including adidas New Zealand and Australia, PlayStation NZ, Bridgestone NZ, Firestone Direct and Woosh Wireless.

Earlier he had spent another couple of years working in London, freelancing and then as Advertising Campaign Manager for O2 – a role that included a five country brand launch, as well as managing rugby, football and Brit Awards sponsorships.

Andrew Stone, Saatchi & Saatchi CEO, says Cochrane brings a great breadth of ideas-based advertising expertise: “From our point of view, Mark has got amazing global experience working across some very high profile and innovative brands, and we are very pleased he is joining us.”

Cochrane says Saatchi & Saatchi’s inclusive agency model and commitment to continually pushing the boundaries were the big attractions for him: “I love the Saatchi & Saatchi brand, I love what they do, and I love the huge steps they have taken to integrate digital and direct as core drivers of the future. And I can’t wait to get started with Toyota, DB and KFC!”