ART OF THE ENVELOPE FINALISTS

Cutting-edge art and off-the-wall design push the envelope to new heights in this year’s Art of The Envelope Awards. The finalists were announced today by awards partners, the New Zealand Post Mail Marketing Service and Candida Stationery. Y&R lead the agency tally with six Finalists, followed by Rapp with three and Saatchi DGS and TBWA\Tequila with two apiece.

Says New Zealand Post Mail Marketing Service Marketing Manager Fiona Woolley: “The award entries this year have truly pushed the envelope. From the wacky to the beautiful and the simply downright clever, the talent and innovation demonstrated by all of our finalists shows that well-planned direct mail really can be a work of art.”  

Entries received this year included an envelope that can be worn as a dress, a pair of gumboots and the world’s first piece of direct mail to feature live bacteria.

Finalists are vying for several top prizes including the Best In Show prize of a trip for two to New York Design Week. Category winners in the Mailed Masterpiece, Redefine and Redesign, The 50c Classic, and the all-new Avant-Garde section will receive one of four fantastic prizes.

Says Woolley: “This year we’ve been able to grow the Awards with a real focus on inspiration – challenging designers and marketers to stretch their imagination and redefine the limits when it comes to the creative possibilities of envelopes and any other ‘outer’. The results speak for themselves.”

The category winners and Best In Show will be announced at a showcase event in Auckland this Thursday 13th November. A second showcase event will be held in Wellington on Thursday 20th November.

For more information or inspiration, or to purchase last-minute tickets for the Auckland and Wellington showcase events, head to www.pushtheenvelope.co.nz