COLENSO BBDO WINS RADIO GRAND PRIX AT LONDON INTERNATIONAL AWARDS

Colenso BBDO, Auckland has taken out the Radio Grand Prix at the London International Awards, held tonight at the Hippodrome in Leicester Square, for their ‘Offensive’ spot for the NZ International Comedy Festival. The spot also won Gold for Humour and Gold for Copywriting, as well as Silver for Entertainment.

Colenso BBDO also won Silver in the Digital Media category for the NZ Book Council ‘Read a Book at Work’ concept and Silver for Poster & Billboard, for Deadline Couriers ‘Self Destruct’. In the Radio category, Saatchi & Saatchi scored a Silver for their TVNZ Movie Promotion ‘An Inspirational Story’, Rapp New Zealand won Silver for Direct Mail for their www.perpetualcard.com ‘Perpetual Card’, and Robber’s Dog won Silver for Direction, for the ‘Culture Change – Uncle Mark’ spot for the Alcohol Advisory Council of NZ as well as Silver for Jam Sessios ‘Sponge’ in the Low Budget category.

Of the 17,969 total submissions from 81 countries, only five percent(5%) reached Finalist status. From that elite group, 1.4% attainedSilver status and only 0.7% were awarded Gold Statues. The vast numberof submissions reflects the prestige and explosive growth of the LondonInternational Awards since its inception in 1986 when 2,600 submissionswere considered. 

A complete list of finalists and winners can be viewed at: www.liaawards.com