TOMPKINS WAKE vs NEW ZEALAND

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Picture 192.pngKing Street Advertising’s client Tompkins Wake is a lawfirm who has been having difficulty attracting top lawyers to relocate to Hamilton (Hamilton gets a hard time by the media). They came to the agency wanting a solution to their “situations vacant” ads that weren’t working. This is what they came up with: www.thecaseforhamilton.co.nz

Account team: Chris Williams, Julie Townsend

Creative team/writers: Konrad Smith, Tony Aubrey

Producer: Luc McPake

Design: Megan Baker

Web: Claudia Hill

Media: Kwan Leung

The “letter” above appeared as an ad in Lawtalk and will run in the NBR tomorrow. Check out the video on the website.