SPEIGHT’S GREAT BEER DELIVERY WINS GOLD PENCIL AT AWARD AWARDS IN SYDNEY
Asell-out crowd of 800 guests celebrated the most outstanding creativework in the Asia Pacific region tonight (November 27th) at the strikingOverseas Passenger Terminal in Sydney.
A record number of 10 Goldwinners were awarded, with the overall number of winners tallying 206,13 less than 2007 even though there were 620 more entries across theregion. Publicis Mojo, Auckland was the only NZ shop to take home a Gold Pencil, won for their Speight’s Great Beer Delivery integrated campaign.
Multiple Gold winners were; Lowe and Rivet Sydney for MTV ‘Welcome Snoop’, Leo Burnett Advertising Sdn Bhd for Tan Hong Ming and Exit Films for Schweppes ‘Burst’ via GPY&R, Melbourne. (The ECD on that multi-awarded spot was Paul Catmur, now partner at Barnes Catmur, Auckland.)
AWARDNetwork of the Year went to BBDO, AWARD Agency of The Year went to Loweand Rivet Sydney and MTV Networks Australia was proclaimed AWARD Clientof The Year.
The winner of the Encouragement Award, recognisingthose who have demonstrated an outstanding ability to answer briefswith a freshness of thought and creativity, went to Brett Colliver fromDDB New Zealand.
The show opened with an amusing piece that pokedfun at the industry, produced by Revolver and The Editors before MCPeter Berner took the stage to present this year’s awards.
Winnernumbers went up by 19 for Australia (2008: 104 winners, 2007: 85winners), New Zealand received 19 less than last year (2008: 45winners, 2007: 64 winners) and Asia went down by 13 (2008: 57 winners,2007: 70 winners).
Download the full list of winners:
The Gold winners:
• Leo Burnett Advertising Sdn Bhd – TanHong Ming – Television & Cinema – Community service & charity,individual – any length
• Exit Films – Schweppes Burst – Craft in Television & Cinema – Direction Design
• Exit Films – Schweppes Burst – Craft in Television & Cinema – Cinematography
• Leo Burnett Advertising Sdn Bhd – Tan Hong Ming – Craft in Television & Cinema – Casting
• TBWA\China – Adidas Olympic – Print – Consumer Magazines, campaign – black and white or colour
• Publicis Mojo Auckland – Speight’s Great Beer Delivery – Integrated campaign
• Lowe and Rivet Sydney – Welcome Snoop – Integrated campaign
• TBWA\China – Adidas Olympic, Hu Jia – Print Craft – Art direction
• Lowe and Rivet Sydney – Welcome Snoop – Direct Marketing – Direct Response Advertising, campaign
• Leo Burnett India – Luxor Pop up Interactive – Banner ad (including expanders, sequential, synchronised)
The Top 10 agencies:
1 Lowe and Rivet Sydney
2 Colenso BBDO Auckland
3 Ogilvy New Zealand
4 George Patterson Y&R Melbourne
5 Leo Burnett India
6 Clemenger BBDO Wellington
7 TBWA\China
8 M&C Saatchi Sydney
9 Clemenger BBDO Sydney
10 Grey Melbourne
Top 5 Agency Networks:
1 BBDO
2 TBWA\
3 Leo Burnett
4 Lowe and Rivet
5 Ogilvy
Guests partied away at Ocean Room and Wildfire Restaurants, followed by an after party at Soho Bar until the early hours.
18 Comments
Wasn’t the last story about a show that celebrates the best work from the asia pacific region? And since the Andys are touting down here, won’t that show also celebrate the best work from the asia pacific region too? I say give the best work from the asia pacific region a wee rest from all the celebrating or it’ll be too tired when it’s time to celebrate the best work from the asia pacific region next.
That’s a good year I’d say. Some quality work and not to much for ‘fringe’ clients.
Or was there? Would love to see NZ back in the TV tables.
Suck on that DDB, Saatchi, Whybins
Despite the good work Saatchi and DDB have done over the last year (look at 2008 Bestads rankings), I heard last night that the AWARD judges had it in for them this year. They also snubbed DDB in Sydney.
If by ‘having it in for them’ you mean the judges decided that one-offs for
TV shows/movies done purely for awards shouldn’t be recognised then yeah, I guess we did.
Awards are a by-product, not an strategic objective.
And can we stop telling each other to suck on this or that. Why don’t we have a pleasant get together and suck on some beer and titties. If each agency trims a little entry budget it would add up to a nice free bar…
We’re all fighting the same war remember.
Interesting that the results were released yesterday. Must have made some of yesterday’s travel a little less exciting.
The biggest story for New Zealand is Brett winning the encouragement award. Forget the rest.
I didn’t know we were fighting a war. Who, exactly, is the enemy?
You’re right David. Pink Batts was a one off. Cock.
Funny how if you don’t win any awards it’s because ‘the judges had it in for you.’ Hear that sob story every year form the usual SOBs. This year no exception.
13 fewer than 2007, not less.
Was there a copy category?
We fight a war against the enemies or creativity and intelligent communication.
We battle to liberate our streets and screens from ideas that are fundamentally flawed.
The enemy is everywhere…
Pink Batts was a good ad. Speights was a great idea. You cock.
pp. David
Better a cock that a pin dick.
that’s some clever shit. are you guys in advertising?
Pink Batts was better when it was Asthma Man
I see the pond won an award for that writers block. still got it on my desk….. good work, well done. First thing sent to me that i have kept.
Speights is a amazing idea and the people behind that need a big pat on the back.
Bloody huge….