COLENSO BBDO AUCKLAND WINS OCT/NOV COULD BE A CAXTON COMPETITION

A Vodafone newspaper ad for Daylight Savings has been announced as the October/November winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.

Client:  Vodafone

Agency:  Colenso BBDO, Auckland

ECD: Nick Worthington

Creative Director: Steve Cochran

Copywriters: Nick Worthington, Steve Cochran

Art Directors: Nick Worthington, Steve Cochran, Emmanuel Bougneres

The creative team from Colenso BBDO wins an all expenses paid trip to the 2009 Caxton Weekend.

David Nobay, Creative Chairman of Droga5 Australia and the judge of the October/November competition, commented on the winner: “Unlike the majority of the entries, this one’s genuinely built for newspapers – as opposed to a magazine ad that’s been unconvincingly re-sized. It plays to the core strengths of the medium: it’s current, topical and has been art directed to explode out of the editorial around it.”

An honourable mention also went to Gallery Group Communications (QLD) for its series of anti binge-drinking ads:

Client: Queensland Government Office of Liquor, Gaming & Racing

Agency: Gallery Group Communications, Brisbane

Creative Director: Phil Nobay

Art Director: Sean Condon

 “Smart placement and it uses the accompanying editorial really well. Again, an idea built for newspapers,” Nobay said.

The December/January competition is now open for entries.  It’s free to enter and anyone can submit nominations.  For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

The Caxton Committee and The Newspaper Works has also announced the 2009 judges for Could Be a Caxton. They are:

Cameron Hoelter, Art Director –  (December/January)

Kat Mercer, Art Director, JWT Sydney – (February/March)

Simon Langley, Creative Director, BMF Sydney – (April/May)

Luke Chess, Creative Director, Saatchi & Saatchi Auckland – (June/July)

Michael Syme, Art Director, Whybin TBWA Melbourne – (August/September)

Tim Hall, Creative Director, Saatchi & Saatchi Wellington – (October/November)