SPECIAL PICKS UP MAX

Auckland creative start-up Special have started working with New Zealand fashion retailer Max. The agency will provide ongoing marketing services. Max has 42 stores across the country and plans to go into Australia in the new year. Max will also be the fashion sponsor of TV3’s upcoming show New Zealand’s Next Top Model.

Long-time Max brand strategist Sandy Burgham says: “The Special team are easy to work with: they listened, learnt about our business, and above all else work seamlessly with our other creative partners”.

“It’s great to be working on one of the country’s iconic fashion brands as they move forward,” says Special co-founder Tony Bradbourne. “There are lots of changes happening at Max, and we’re delighted to be part of that.”

The first outdoor and print work will launch in February.