NEW ZEALAND RANKED #7 BY WON REPORT
New Zealand’s prowess as a global leader in direct marketing has beenre-confirmed with the release of the 2008 The Won Report, ranking New Zealand as the seventh most awarded direct marketing nation. Germanywas the most awarded country, followed by Spain and Australia.
Awarding points for direct marketing campaigns, based on four tiers ofaward shows – global, semi-global, regional and local – a total of6,710 campaigns were logged from 2,141 agencies from 79 countries.
Rounding out the top 10 were Canada (fourth), UK (fifth), Brazil (sixth), Argentina (eight), France (ninth) and the US.
Two Australian agencies made the top 10 DM agencies with Mark/M&CSaatchi Sydney as the third most awarded agency (same rank as 2007) andBMF Sydney as equal ninth with Ogilvy Frankfurt (up from 11th in 2007).
BMF’s Warren Brown was ranked as the third most awarded executivecreative director in the world with Saatchi & Saatchi New Zealand’sMike O’Sullivan (pictured) ranked seventh.
Three Australian creative directors made the top ten: Dejan Rasicformerly of Lowe + Rivet and now co-founder of Colman Rasic Carrasco,Sydney was the third most awarded, Simon Langley of BMF was the sixthmost awarded and Gavin McLeod of M&C Saatchi’s Mark, Sydney wasseventh.
Furthermore, Shane Bradnick, who has worked at Mark and BMF was thethird most awarded art director and Rebecca Carrasco, formerly of Lowe+ Rivet and now co-founder of CRC, was the fourth most awarded.
BMF’s ‘TED 696 Project’ launching the longneck bottle of 696ml of beerfor Tooheys by inviting street artists, designers and the targetaudience to design their own unique bags for the trade to use – whichwould become an advertising medium and an exhibition – was ranked the13th most awarded while ‘Ducks’ for Wonder Performance Bread was the23rd most awarded campaign.
Mark/M&C Saatchi Sydney’s ‘Meet Your Hero’ for the British Council was the 22nd.most awarded campaign.
12 Comments
And don’t forget to include Lynchy that Aim Proximity was the only NZ agency to figure in the top 20
Maybe so, Dave, but it wasn’t for using commas and full stops correctly. Here, have some of mine:
,,.
Aim Proximity used to be in the Top 10. In fact 6th and 7th. So that’s a big slip then eh? Into the Top 20?
A big slip alright. Can’t believe someone at Aim was dumb enough to bring it up. Gradually slipping down the rankings into oblivion isn’t something most people want to noticed for.
All the same, duly noticed. Not impressed.
I don’t comment on the blog.
Dave is looking a bit hotter in that photo than what I remember him by – perhaps because he is now dying his hair?
Agencies say, “in the top 20” like car manufacturers say, “European-inspired”.
Saatchi’s presence in these rankings show them for the mockery that they are … since when has Mike O stooped so low as to be a DM CD?
Wow, 10.35PM. What a dick.
Anyone name the other New Zealand agencies that are ranked fifteenth best in their field or higher?
A couple of agencies are top of the table today for most fast food clients lost to Australia…
And don’t forget Lynchey, that some insecure people still need a mention and ego stroke, even when they’ve slipped more than 10 rankings in one year!