A XMAS/NEW YEAR SPECIAL
January 13 2009, 6:15 pm | | 2 Comments
Special, Auckland ran this full page in the business section of the Herald between Christmas and New Year, aimed at marketing directors during their time off. It’s part of their ongoing brand building and new business drive (and, according to agency partner Rob Jack, it’s given them a busy start to the new year).
2 Comments
Good one. It’s refreshing to see an agency advertising. Makes one wonder why there aren’t a few more. But maybe there will be this year….
I think it’s special that Special has invented a hyperlink that works in newsprint.