SAATCHI’S OFF TO FLYING START IN 2009
Saatchi & Saatchi Auckland has won the House of Travel business, after a competitive pitch in the run up to Christmas.
The win includes House of Travel’s online business, with Saatchi & Saatchi DGS playing a significant role pitching online elements to drive both brand and sales. Saatchi DGS is expected to take a key role in further developing House of Travel’s online channel.
Andrew Stone, Saatchi CEO, says the New Year is off to a fantastic start: “This is huge and gives us great momentum for the coming year. Obviously businesses do not make these decisions lightly in the current economic climate, and we are thrilled House of Travel has chosen to work with us,” he says.
“We see incredible opportunities for the House of Travel brand going forward, and we can’t wait to get stuck into developing the big ideas that will take them into the future.”
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DDB PERSON DURING THE PITCH: “Now I don’t want to sound like we’re not keen or anything, but people are saying this is a done deal and that you’ve already decided to go to Saatchis.”
HoT PERSON DURING THE PITCH: “Absolutely not! This is a completely legitimate pitch and we are totally open minded about which agency partner to choose. Sorry, can I let you go? I have Kevin Roberts on the other line.”
Saatchis don’t go to Flying Start darling… unless they’re parking there while they’re across the road at Oktober.
Saatchi’s and Kevin Kendrick back together…..no surprises there…..
About time some marketers showed some leadership by selecting agencies on creds, people and track record, and some agencies showed some leadership by insisting clients do the same. Pitching comes a close second to award-chasing when it comes to stealing time from paying clients.
I notice Rocky isn’t talking about the loss of Hallensteins or KFC as part of the ‘flying start in 2009’.
beats their end of year, losing Hallensteins/Glassons
Don’t be too hard on him – it’s a cold, scary marketing world away from Uncle Kev.
So anybody know what the big “all agency” announcement was in the Wellington office last Friday afternoon that Rocky flew down for?