COLENSO TAKES AIM UNDER ITS WING
Effective May 2009, AIM Proximity Auckland will relocate their offices from Franklin Rd. to College Hill. AIM Proximity will take an entire floor in the College Hill office leaving Colenso BBDO in their current space on a separate level.
The move has been prompted by the relocation of retail agency .99 from College Hill to their new premises on Richmond Rd. With 100 plus .99 staff leaving the College Hill building late last year, there is now adequate space to accommodate AIM Proximity.
Jim Moser (pictured), newly appointed CEO of the Clemenger Group New Zealand, said “this move makes good business sense maximizing available space in Auckland. Sharing a building is consistent with both BBDO and Proximity offices throughout the Clemenger Group in both New Zealand and Australia.”
Both Clemenger BBDO and Proximity operate out of the same building in Wellington, Sydney, Melbourne, Brisbane and Adelaide. By placing group companies within the same building, the agencies have experienced greater synergies, efficiencies and for shared clients, improved quality and effectiveness of creative work.
Darryn Melrose, CEO of AIM Proximity New Zealand, said “this was always our long-term plans to share an office building with other Clemenger Group companies. Our plans were to make this move when our lease expires in a few years; however, there is an excellent window of opportunity to move now so we’re jumping at it.” AIM Proximity will continue to operate as a separate and independent company within the Clemenger Group.
Brent Smart, Managing Director of Colenso BBDO, said “we work closely with AIM Proximity and love these guys. Nothing much should change except the bar will be full of more people, which is how we like it.” Colenso BBDO will also continue to operate as a separate and independent company within the Clemenger Group – no other changes are anticipated in how the companies operate.
10 Comments
Darryn Melrose says, “This was always the long term plan for Aim.”
Whaddaya reckon? A Tui’s billboard if ever you’ve seen one?
I left AIM a year ago, but know they were looking for a new building with colenso back then, so it probably has been the long term plan for them.
Ps – Nice post Matt. Will Sharon be next?
With the amount of shared clients within the Clemenger group agencies this probably makes good business sense. Savings and efficiencies that can benefit both them and the client can’t be bad. It’s not like there’s not a precedent for this already everywhere else in Australasia.
Lies, lies, lies. They fucking hate each other. always have, always will. Who are they kidding?
And you are 5.04?
Mate, if you’re happy to put the names of others on here,
put your own name with it.
Years ago, I used to regularly head to my mates house for beers on a Tuesday evening. His property was on that small road where the car-park entrance to Colenso was.
We’d sit out on his north facing porch, sit back, and watch the inevitable 10pm show.
Sure enough, there they were, a guy and a girl going hammer and tongs at it for about half and hour, before putting their clothes back on, and heading back to their (I guess) own homes.
I’ve no idea whom they were.
Thanks 8.34. You definitely made my morning.
They must have moved agencies 8.34. Seen a couple just like that where I work. doesn’t pay to work too late.
That’s a really creepy comment 8.34. Do you steal women’s panties off washing lines too? Probably sniffing them now.
I see the occasional suit kissing clients’ arses, but that’s about all that’s as blue as it gets around here.