CONDOM DEJA VU
February 3 2009, 3:50 pm | | 10 Comments
This Durex Balloon Animals ad (via Fitzgerald+Co, Atlanta) seems to be doing the rounds at the moment –
One blogger suggests it’s pretty similar to this spot done by Y&R New Zealand three years ago ….
10 Comments
Sure looks similar. But I originally saw Walnut the Clown do this trick at a kid’s birthday party in 2004
Didn’t Y&R Argentina do it in ’99? Picked up at Cannes?
Happy 10th birthday, idea.
http://commercial-archive.com/content/balloon-animals-and-other-condoms-badlander
the original was done well before Y&R auckland’s effort, which was noted at the time.
As I remember the Y&R Auckland idea was on the blog bc it was a rip itself…
You’re right 8:55pm:….
http://nzcreativecircle.blogspot.com/search?q=Oh+my+God+I+think+it%27s+broken…
as well as on the CB Blog:…
http://campaignbrief.blogspot.com/search?q=BAM+SYDNEY%2C+Y%26R+ARGENTINA+DID+IT+FIRST+IN+1999
Proof that an obvious idea is an obvious idea. Literal not lateral, ie average creativity. Sorry.
Campaign Brief Blog 2006:
Y&R AUCKLAND HAVE SOME TWISTED FUN WITH INSPIRAL CONDOMS
Young & Rubicam Auckland has launched a campaign for Inspiral Condoms, called “Twisted Fun”. Elements of the campaign include street posters, A VIRAL EMAIL
, and
ambient – a balloon sculptor out and about at events, dishing out balloon
animals and free condoms. A little bit of fun.
CD: Jeneal Rohrback
Creatives: Charlotte Henry, Amy Cattanach
Art: The Craft Shop
Aw leave off you lot. If Amy and Charlotte are at fault for anything here it’s for not spending every waking moment being ad-wonks and sleeping with a D&AD annual under their pillows. Leave that to the obvious suspects.
The difference between the Fitzgerald ad and the Y&R ad is that the former is way, way funnier and better executed.