BLUEBIRD FLOCKS TO COLENSO

Bluebird is moving its business to Colenso BBDO from 1 March.

This covers all of Bluebird’s brands, including Bluebird, Copper Kettle, Grainwaves and Flemings.

Bluebird is part of Pepsico International and this move brings NZ into alignment with the Pepsico International business.

Bluebird acknowledges that Publicis Mojo has done a great job over the last 20 years, one of NZ’s most enduring client/agency relationships.

“Colenso is an agency with real momentum and kicking off 2009 with such a significant account certainly builds on it.  Bluebird is a truly iconic New Zealand piece of business with great brands that we can’t wait to work on,” said Brent Smart, Managing Director of Colenso BBDO.

OMD will also take over media planning and buying as part of the alignment.