256 ENTRIES MAKE AXIS SHORTLIST
After three days of huffing and puffing, our local AXIS judging contingent have whittled down over 650 entries to a very respectable 256 finalists. To see if you’ve made the cut, visit www.caanz.co.nz.
Colenso BBDO Auckland leads the agency pack with 50 entries shortlisted, followed by DDB with 43, Saatchi & Saatchi New Zealand with 33 and DraftFCB with 24 shortlisted. The rest of the pack is way back, with fifth placed AIM Proximity with 11 entries shortlisted (six of them with Colenso BBDO), followed by TBWA\Whybin and Ogilvy with 9 each, Saatchi DGS with 8 and Clemenger BBDO Wellington and JWT Auckland with 7 shortlisted.
In other news, after only a week of being on sale, tickets to the 29th AXIS Awards are going fast.
The heavily reduced ticket price has attracted a lot of early interest. And going back to the ever popular sit-down format has helped too.
Axis has also confirmed their final panel of international judges: Kiwi expat director Steve Ayson (The Sweet Shop LA) and creative mastermind Jureeporn ‘Judee’ Thaidumrong (JEH Thailand) will be joined by Ian Heartfield & Matt Doman from Beattie McGuinness Bungay, London. Previously at Fallon and AMV BBDO London, these guys were the Gunn Report’s most awarded team in the world in 2006. They’ve created a stack of great work, including the Cannes Grand Prix-winning Guiness ‘noitulovE’ spot. Needless to say we’re chuffed to have them all on board.
Tickets are still available from the CAANZ website, but a sell out is expected before the Friday 13 March deadline.
33 Comments
Is that a high finalist to entry ratio, or a low number of entries?
On a completely different topic and probably a more important one: Has any CD given Tim and Ashwin a shot? These guys have been working together for a year, that’s a long time for jobless interns to stick together. Seriously, stop dicking students around for an entire year. Keep them for a quarter, then, either fire them or hire them; just because you guys suffered when you were interns doesn’t mean everyone else has to as well, you know.
Oh and congrats to those those shortlisted… don’t mean to take anything from you guys!!
A high number of agency funded initiatives to entry ratio is a better measure.
I’ve got a party on that night
Way to find the positives 8.01, good on ya.
I would put my money on a low number of overall entries.
And now hold the catcalls of sour grapes please. What I’m about to say next is not sour grapes, just opinion.
This year’s finalists are totally dominated by the big three. The big three have the big awards budgets. The rest don’t. Simple. There’s also an unspoken (and sometimes spoken) rationale in the rest of the pack that entering AXIS is a waste of hard-earned money against the lavish budgets and ‘pr-d’ brands and work’ of the big agencies.
And in financially challenging times, this applies more to the rest of the pack than cash-rich biggies than ever. You only need to tally up the cost of the number of finalists for each of the big three to verify that. Lots of cash spent on awards.
So my question is one of relevance. Is AXIS relevant to the NZ market? OR is it trying to be another international award based in NZ?
Regardless, well done to all you finalists.
Pretty sure Tim and Ashwin are now working at Blackwood King. Bit of a shame really. Would’ve been nice to watch them marry and kiss.
Award entries are expensive, we’re in a recession, go figure.
Mum, can you not embarrass me in front of my friends?
I have figured 1.36. There is no recession in the big agencies.
Big client fees, big awards budgets and big champagne to celebrate still flow.
Tim and Ashwin haven’t been hired at Blackwood yet. As far as i know, the wedding’s still on.
No surprise re the big 3… it’s all in the Gunn Report. The biggest agencies can afford to hire expensive creatives with no actual client responsibilities, finance “agency initiative” campaigns and, most critically, fund entries in every award show you ever heard of. And some that you haven’t.
At least that’s how I understand the link between creative and business success works.
Not that that explains why Mojo receives this year’s Wax Tadpole.
Axis will be pretty dead this year.
Ogilvy won’t be paying to take staff. They tight. The rest won’t be paying either.
There might not be people there to pick up the awards.
Did anyone enter other than the 4-5 global agencies. Where are the indies? Where are the small companies.
Awards are a thing of the past i hate to say.
They have to drop tickets to $50.00 to get people there this year.
I can not believe the ‘lose yourself’ billboard made it. WOW, thats an old nugget of an idea that one. Roads making words. Amazing….
Thats was around in the eighties….
There is section for DIGITAL website design and art direction.
1. Agencies only started setting up digital departments recently. Now they winning there own awards.
2. 95% of web companies don’t enter these section/awards or know about them.
3. Above the line creatives only know how to log on to face book and trade me and don’t even want to talk to the digital people.
Thats my view on this section in AXIS.
12:58 is rhyming slang for sour grape.
What happened to mojo? Goes to show people is your product in this game.
Nick left for Colenso along with Flet…
9.38
Perhaps you are spending too much time in that darkened room?
1. It is ‘their’ not ‘there’ as in ‘winning their own awards’.
2. Facebook and Trademe are both names that appear as one word.
3. It is either ‘That’s’ or ‘That is’ but not Thats.
‘Lose yourself’ a finalist??? Have the judges lost it?
You might want to count again Lynchy. Aim Proximity came in with 11, ahead of some of the ‘bigger’ agencies.
Yeah Lynchy
Aim has shitted all over some of those agencies and you haven’t included it. Why?
Aim is a direct shop, and no-one gives a shit about direct (apart from the Aim lackeys)
4.28 Bitterness keeping the late night candle burning eh? Direct agencies don’t build restaurants in trees cockwad. Aim did.
4.28, I thought Aim was mainly interactive these days? or have you had your head in the sand for the last 3 years. well done to all finialists
Hi Michael
Does Colenso’s 50 include the 6 with Aim Proximity, or did they get 56?
(feb 26) 12.26
are you anal or what?
just think how many people in this country, if not the world, who have trouble spelling certain words.
it is opinions and viewpoints that are important.
whether they are expressed with perfect spelling or not.
i mean, seriously are you suggesting that if somebody is not a brilliant speller that their thoughts and ideas are automatically stupid and should be ignored?
you need to get laid mate or look up masturbation in your dictionary.
which you’ll find sitting next you your well thumbed copy of mein kampf.
such dicks. the lot of you.
8.20am/8.38am – on their own website Aim call themselves a Direct Marketing Agency. Yes they do interactive – the bulk of that is email for Air NZ.
But they also send out a lot of printed material on behalf of their clients – also known as Direct Marketing.
Why on earth would anyone want to build a restuarant in a tree – that’s just stupid.
Hey 10.49. Dick.
Why? I reckon because people prefer to talk about a restaurant up a tree than what junk-mail they got in the letterbox or inbox.
Wait a minute… when I saw the Yellow Treehouse story on TV they interviewed someone called Nick Worthington from somewhere called Colenso. The way he talked about it, it was their idea (and only considered after they couldn’t launch a rocket into space) and there was no mention of Aim. Same goes with their award entry video.
God knows how Aim moving in with Colenso will go. Good luck, folks!
Also, bit of a quiet night from Aim at RSVPs last night, hmm? They used to dominate, back in the day.
stop blocking my comments.
Thank you 6.09.
Before some dickhead goes throwing around labels like ‘cockwad’ for not recognising the treehouse campaign as Aim’s, let’s first examine the facts.
NBR’s journalist interviewed Brent Smart when the restaurant opened with photo of diners. Plenty of Colenso and client folk in the photo, but no Dave King or Darryn Melrose to be seen. Bit odd don’t you think if it was Aim’s idea?
Then there’s the small matter of Nick Worthington being interviewed about it rather than Dave King. Didn’t think Nick was the kind of bloke to claim someone else’s idea as his. The guy does’t need to. Got more awards than all the CD’s put together in this part of the world.
So someone is being a cockwad alright. And it’s the cockwad who said it to start with. Presumably a cockwad from Aim.