JUSTONE WINS RSVP GRAND PRIX, PROXIMITY iD TAKES OUT NEXUS SUPREME AWARD
justONE took home the highly coveted RSVP Grand Prix Award at the NZ Marketing Association’s 2008 RSVP and Nexus Awards, held Friday night at SkyCity, Auckland. Their ‘SUBCARD™ Loyalty Programme’ campaign for SUBWAY Restaurants proving to be the best of the 2008 RSVP gold winners. justONE also scooped up a gold and a bronze RSVP Award and two bronze Nexus Awards.
Once again Proximity iD took out the NEXUS Supreme Award for their hugely successful ‘Onecard Insights on Demand’ campaign for Progressive Enterprises. Jointly, they also collected 3 golds, 5 silvers and a bronze Award before the night was over.
DraftFCB were perhaps the surprise of the night, coming home with 6 golds and one silver, awarded the most top metal of the night: RSVP Golds for The Lowdown, SPCA, BMW X6 and Genesis Energy Kustom Konnections, RSVP Silver for Cluster Munition Coalition and RSVP Craft Winners for The Lowdown and SPCA.
MC Mark Ferguson hosted the ceremony from a circular stage centred inthe room, enabling him to interact with the audience throughout theevent. With the focus on showcasing the very best of response-drivenmarketing campaigns, the finalists’ campaigns were displayed around theroom on 52 TV screens suspended from the ceiling.
Nicole Yeoman and Phoebe Smith from Massey University School of Visual Communications were announced the winners of The New Zealand Post Student Marketer of the Year Award. This Award honours the top tertiary marketing campaigns, giving finalists the invaluable opportunity to have their name in lights in front of a room of prospective employers.
At this truly interactive evening, TVNZ engaged the audience with a live TV quiz, the winner receiving a Sony Bravia LCD TV, while New Zealand Post presented awards for the best dressed man and best dressed woman. The best dressed winners and one lucky voter received New Zealand Post Prezzy Cards.
The virtual world of www.responseiseverything.co.nz was brought to life at the After Party, following the wrap up of the Awards ceremony. Partygoers found themselves amidst the ultimate virtual reality experience with the recreation of the Awards website lounge. After months of dancing in the online ballroom, many of the avatars met their virtual world equivalents, bringing the two worlds together.
A full list of winners is available at www.responseiseverything.co.nz.
22 Comments
And big ups to new agency Federation for taking out a Gold and a Bronze and not even a year old! MUZZ-ZAAAAAA! Mate, you did us proud. You too Shaz. You guys are stormin’ along. Good things happening to the good guys. Good to see.
Speaking of good to see, what would have been good to see on the night was the work. Going away from the big screen to little screens left everyone wondering what was going on. Compounding that problem was the fact there was no explanation for Golds when they won gold. So we couldn’t see it properly and didn’t know why it won once it was up there.
Please, please MA, can you go back to the old format. If it wasn’t broken, why fix it? It used to be the best awards event of the year.
I’m with you 3:02 pm.
The only good thing about the new format is how quickly we got through the awards. But it would definitely be nice to see more of the work – and maybe celebrate the bronzes and silvers a bit more (guess who didn’t win gold?!)
If there’s not time (or enough screens) to show more of the work, what about a book on the night (or a special edition of DLB) so that we can see who won what and why.
Just to clarify, I’m not arguing with any of the winners, I’d just love to know more.
And while we’re at it, there seem to be an awful lot of categories now. Surely it could be pruned down to about half that number?
Eg: Best use of a Database is covered in Nexus, why go there again? Best use of Mail is surely covered elsewhere, as is best use of Integration etc. etc. – for my money, if you were to crunch all three ‘shows’ into one and intersperse the RSVPs with the Nexus prizes and the Craft awards, it would quickly become apparent that these ‘extra’ craft categories are duplicates from elsewhere.
In summary, you’re right 3:02pm RSVPs is a great night. It’s certainly always been my favourite show of the year. Still is. But in the past it’s always had something that no other show does (other than Keith’s jacket). For me, the all new slick format kind of takes something away from that.
Or maybe I’m just getting old?
You’re not getting old 5.24. The greatest irony was observing the significant amount of time and detail devoted to identifying the recipients of the extremely odd ‘best dressed’ award, vs any time at all focusing on the gold award winning work itself.
Please bring back the old RSVP. It’s the best award show in the world. Well, the best in NZ anyway. (And no talking heads on TV either please.)
I’d really like to know how an Agency Xmas card can even be allowed to enter. Christ – if non client work can be entered then where does it end?
I’d also like a cap on how much one piece of work can be entered – two categories tops.
Stuff the sit down format and all the crap (quiz’s , “fashion shows” and earnest video dialogue from judges – after all on the night your preaching to the converted anyway). You could nail these awards in less than an hour. A few drinks and some finger food and get on with it I say.
Also why not have it on a Thursday night – having it on a Friday just eats into the weekend, esp if you’re from out of Auckland.
Well at least that creative loyalty card thing got what it deserved. well done.
8.23 you are right.
Picking up haul of Gold awards for your agency’s freebie Christmas Card, but barely a finalist certificate in sight for the paying telco and bank clients.
So if you were the telco or bank, wouldn’t you be asking if your bollocks big fee-paying work can PLEASE have at least as much attention as the agency Christmas Card?
Subway Loyalty Card cleans up at Cannes, Caples, Echos in 2009. You heard it here first.
Ah. So DMers bitch too.
Oh yes, 9:47am, DMers bitch just like everyone else.
It’s just that we generally have a one-to-one approach to bitching.
So you may not have noticed.
But while we’re bitching about Christmas Cards – I reckon it’s a genuine job for a genuine (albeit own agency) client. And it was beautifully crafted. That’s why it’s a sitter in the craft awards rather than claiming any massive results.
And as for Banks/Telcos etc. – the same agency that won for its Christmas card, also won a bronze RSVP for a bank, three silvers for SkyTV, a silver for Telecom and Gold for McDonalds. Not to mention two Nexus awards for getting the data right with their “Telco client”. No, I don’t work there, but they deserve more respect than your jealous jibes are affording them.
… see, DM bitching =)
Sorry, 9.47am, they weren’t your ‘jealous jibes’, they were someone else’s.
In DM, it’s important to target the bitching. My bad.
I would have liked the last male finalist for dessert. And congratulations justONE. Nice to see a small shop doing well.
Where did DraftFCB come from? They cleaned up on the night, won more Golds than anyone else, and didn’t even feature last year! Maybe they’re actually truly investing in direct and doing the integration thing properly?
Sorry but entering non-client non-paid for work is a crock of shit. If everyone simply entered pretty stuff they’d knocked together these awards would become even more of a joke than they are.
Expect not to see this “non-work’ appearing in future.
Yes Draft FCB did do well but credit where credit is due they didn’t seem to mention the fact that the Lowdown site wasn’t done by them.
http://sscom.bigbird.silverstripe.com/the-lowdown/
You silverstripers are getting a bad rep for pimping like this – the awards are for people who can create the idea, not for the lackeys who build them
I liked how Draft’s press release made out that their four golds and two craft awards somehow added up to six golds. Isn’t that, like, lying?
“If everyone simply entered pretty stuff they’d knocked together these awards would become even more of a joke than they are.”
CORRECTION 1.39.
If direct marketing agencies simply entered pretty stuff they’d knocked together for awards, then we’d right up there with all the scam-producing brand agencies. Personally, I hope that no self-repsecting direct marketing agency goes there. And if you already are, SHAME, SHAME, SHAME. You don’t know your craft.
LASTLY 1.39, IF YOU’RE CALLING THE AWARDS A JOKE, WE PRESUME YOU DIDN’T WIN ONE. BETTER LUCK NEXT YEAR.
The craft section of the RSVPs is a beauty pageant.
That’s not a problem. It’s the whole point of it.
The good (honest?) thing about RSVPs is that beauty pageant has a place, but ‘real’ work gets awarded too. Some things (Telecom, McDonalds, Microsoft) win in both places.
DISCLOSURE: It’s important that I back Christmas Cards since the one I did won two ‘Golds’ last year. And the certificates look very nice in my second draw down.
Just a thought, but is there any chance we take all this a little too seriously?
I agree. The craft awards are a beauty pageant.
And maybe there’s nothing wrong with winning the pageant with your agency Chrsitmas card.
I think people are mostly surprised to see the beauty pageant winers aren’t clients.
So 3:43 Rapp entered their agency Xmas card. “Shame shame they don’t know their craft” therefore seems apt for them.
1.59.
The strategy and creative for the Lowdown site was by DraftfFCB. Site construction was by Oktober and Silverstripe. Credit where credit is due.