DRAFT FCB PLEDGES 1000 FREE HOURS TO HELP CREATE KIWI JOBS
DraftFCB has announced that it is offering 1000 free hours of advertising expertise to help maintain and create jobs in the challenging economic environment the country is facing.
DraftFCB CEO, Bryan Crawford says of the commitment: “We feel that NZ businesses have a collective responsibility to do what they can to help each other weather the current economic downturn and this is our contribution. Our staff wanted to take action and do something constructive. As a result we have decided to focus our pro-bono efforts, this year to help protect or create jobs in New Zealand. Because it’s during times like this that we reckon Kiwis should dig deep to help each other”.
DraftFCB aims to create or maintain at least 20 jobs as a result of this initiative. Says Crawford: “While it may seem that our efforts are a drop in the ocean as a solution to the country’s current economic challenges, we hope to see many other Kiwi businesses roll up their sleeves and take similar positive steps over the next weeks and months”.
The ‘1000 Hours Fund’ will cover skills and services from DraftFCB including strategic planning, creative development, media planning and buying, and account management.
By selecting applicants that can demonstrate strong new-job potential the fund will significantly reduce the costs of creating a communications campaign, therefore allowing a company to invest in other areas of their business that will make a difference. Past evidence has shown that companies that marketed their way through the 1980s recession faired better than those who cut back on advertising and communications.
DraftFCB services are best suited for medium to large enterprises. However, the ‘1000 Hours Fund’ is open to any company whose business case demonstrates the potential to create new jobs, including start-up enterprises and exporters.
DraftFCB has been contributing to the growth of New Zealand business via longstanding partnerships with iconic Kiwi companies Mitre 10, Whitcoulls, Noel Leeming Group, Cerebos Gregg’s, Prime TV and Foodstuffs. The agency’s clients also include BMW, MINI and the Ministry of Health for whom they created the successful National Depression Initiative TV commercials that feature John Kirwan.
7 Comments
brilliant. I hope this spreads like a plague.
Wow. That’s about as transparent an appeal to potential government/social marketing clients as I’ve ever seen.
Remember ladies and gents, altruism doesn’t exist. And certainly not in our business.
Genius, original idea. Like the bank that put up a billion dollars a week or so before this ad. Will one of the thousand hours be spent showing businesses how to create jobs by following-my-leader with other businesses?
Cool way to get onside with government now that the soft-social stuff (like minds etc) will probably dry up. Wish I’d thought of it myself. Guys, just because we see through stuff like this doesn’t mean humans will.
(Cue Simpsons aliens laughing and flailing of tentacles)
If everybody that commented anonymously on this site put their mind to ideas like this rather than caustic and often ignorant remarks, we might all be better off in the coming year. Thanks FCB for getting us thinking.
Nice idea spun brilliantly. But the irony is that FCB’s campaign to preserve Kiwi jobs will cost a few – probably at a small agency – when they pinch a client that someone else relies upon.
Key demographic = Key.