COPY BOOK FOR THE NEW GENERATION
A book to launch a new generation of copywriter.
Thesecret to seductive copy is revealed in Copywriting In Actionbook.
AuthorNicolas Di Tempora takes the reader on a journey to discover theprocess of creating a compelling piece of communication, from thedevelopment of a single-minded concept to the completion of the finaldraft.
From get go, the reader takes front seat in a master classtaught with an energetic, challenging and stimulating dialogue betweenTeacher and Student. “I loved it,” says Jane Caro, copywriter andpanellist on the Gruen Transfer. “I used to think there were no reallygood textbooks about copywriting, but I’ve changed my mind.”
The actof copywriting for print, screen, radio and the web are demonstrated infive compelling, page-turning chapters, making this the bible for thenew generation of students and practitioners of marketing, advertising,professional writing and graphic design.
“By the time you get tothe end of this book, you will be equipped with all the skills,disciplines and knowledge that are necessary if you want to become asuccessful copywriter,” says creative legend Ron Mather.
Worldrenowned copywriter John Bevins agrees: “If I’d had this book when Ifirst started, and read it attentively, I could have discovered theHoly Grail in 15 minutes. It’s there in six words, but I’ll not give Itaway.”
Copywriter and teacher, Nicolas Di Tempora, has been workingfor 28 years as a copywriter and art director in the advertisingbusiness for agencies such as JWT International, Saatchi & Saatchiand DDB, collecting awards along the way.
Copies of Copywriting In Action is available from www.ditempora.com.au
Email: info@ditempora.com.au
3 Comments
when and where could one buy this book?
Does it have a chapter on what to do when your functionally illiterate client says “they’ll have a go” at “tweaking” your copy?
I’ve got no need for there book.